Insightful Perspectives for All

Chutie-led research, reports, insights, and perspectives for powering big ideas.

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Healthy Control: The Economy of Wellness 1440 428 Chute Gerdeman

Healthy Control: The Economy of Wellness

Sometimes there just aren’t enough hours in the day. After a good 8, 7, 6, 5 hours of sleep you get up just in time to…

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Welcome to New York, Nordstrom 1440 428 Chute Gerdeman

Welcome to New York, Nordstrom

“New York doesn’t need another retailer, but it needs a Nordstrom,” said John Bailey, Senior Public Relations Manager at Nordstrom. After visiting the massive 7…

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The Art of Activation 1440 428 Chute Gerdeman

The Art of Activation

Brands are setting a new standard for customer activation, by simply forcing their guests to be active. Customers crave instant gratification and fulfillment, with the…

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Fast Company Innovation Fest 2019 1440 428 Chute Gerdeman

Fast Company Innovation Fest 2019

It was my first year attending the media giant’s Manhattan-hopping conference. Held last week (November 4-9) all around NYC, the conference was filled with insights,…

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Gameplay Meets Retail 1440 428 Chute Gerdeman

Gameplay Meets Retail

Technology is no stranger to retail at this point, and the window to be disruptive via technology is closing; or so we thought. Silently, video…

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Brands Refuse to Stay in Their Lane on the Journey to the Consumer 1440 428 Chute Gerdeman

Brands Refuse to Stay in Their Lane on the Journey to the Consumer

Your bank is a coffee shop, your favorite fast food spot is a hotel, and you can buy the hottest sneakers and get a hot…

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Tiles & Smiles: Our Trip to Crossville Re-Cap 1440 428 Maxwell Miller

Tiles & Smiles: Our Trip to Crossville Re-Cap

Chute Gerdeman took a trip down to Crossville, TN, for a visit to our friends at Hamilton Parker and Crossville Tile. For the unfamiliar, Crossville…

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Photo of a yacht on the water
Lessons From a Shifting Luxury Retail Category 1440 428 Chute Gerdeman

Lessons From a Shifting Luxury Retail Category

Over 75% of global affluent consumers say they are making fewer – but more meaningful – purchases (source).  This stat is the result of more…

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Retail & Hospitality: A Perfect Partnership 1440 428 Chute Gerdeman

Retail & Hospitality: A Perfect Partnership

Recently, we took a daytrip to one of the Midwest’s largest retail hubs, Easton Town Center. Having such a renowned retail mecca in our own…

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Bolstering executive leadership; Christopher Barcelona is new Chief Innovation and Growth Officer 1440 428 Chute Gerdeman

Bolstering executive leadership; Christopher Barcelona is new Chief Innovation and Growth Officer

Chute Gerdeman bolsters executive leadership; Christopher Barcelona is new Chief Innovation and Growth Officer Barcelona joins Gerdeman, recent promotions of Highland and Johnson as company…

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Pawrents Are Driving New Experiences
Pawrents Are Driving New Away From Home Experiences 1440 428 Chute Gerdeman

Pawrents Are Driving New Away From Home Experiences

Pawrents, petrents, dog father, granddog, fur babies… there’s a growing family dynamic that may or may not involve children and it’s driving an entire economy…

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Rockets of Awesome Pops Up 1440 428 Chute Gerdeman

Rockets of Awesome Pops Up

Rockets of Awesome hit the streets of NYC with their very first Pop Up shop and just in time for back to school. The “cool…

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Inspirations From The Road: Hatch Show Print 1440 430 Chute Gerdeman

Inspirations From The Road: Hatch Show Print

If you make your way to Nashville to explore music and southern hospitality, be sure to make a stop to Hatch Show Print. Even if…

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photo of person walking down the aisle at Time Out Market
Brands Creating Food Playgrounds 1440 428 Chute Gerdeman

Brands Creating Food Playgrounds

Brands, in both restaurant and retail industries, are constantly looking for new ways to engage consumers–exploring new tastes, building communities to learn about or to…

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Exploring Walmart IRL 1440 428 Chute Gerdeman

Exploring Walmart IRL

Walmart’s new Intelligent Retail Lab (IRL) store is what some are calling a peek into Retail of the Future. This clearly piqued our interest, so…

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Digital Balance 1440 428 Chute Gerdeman

Digital Balance

It’s becoming increasingly important to balance our digital interactions and offline play. The link between slower childhood development and the use of screens should be…

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The Social Side of Electronics Retail 1440 428 Chute Gerdeman

The Social Side of Electronics Retail

Electronics brands have a tremendous opportunity to bridge the online and offline worlds, or rather, showcase how to make their brand (and products) more approachable…

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Is Localization The Answer? 1440 428 Chute Gerdeman

Is Localization The Answer?

It’s clear that when we say “localization” there are often many different ideas of what that means for retail and restaurant industries. From merchandise to…

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Complimentary Combo: Subscription Services & Brick-and-Mortar 1440 428 Chute Gerdeman

Complimentary Combo: Subscription Services & Brick-and-Mortar

Subscription services have been all the rage. Consumers can get seemingly ANYTHING easily delivered from shaving products to wine to vitamins, a full wardrobe, you…

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Glossier: Beauty in NYC SoHo 1440 428 Chute Gerdeman

Glossier: Beauty in NYC SoHo

In between busy schedules and client meetings, our team takes extra time to get out beyond everyday tasks to see what’s happening in the market.…

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Store design rendering of interior of new Krispy Kreme Time Square Flagship
Krispy Kreme New Times Square Flagship Store Design 1440 428 Chute Gerdeman

Krispy Kreme New Times Square Flagship Store Design

KRISPY KREME TIMES SQUAREKrispy Kreme Announces New NYC Flagship Store Designed by Chute Gerdeman In early 2020, Times Square will be glowing brighter, hotter and…

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Activated Associates are Brand Assets 1440 428 Chute Gerdeman

Activated Associates are Brand Assets

In the wake of Fyre Fest, influencer marketing has been called into serious question. Real connections and values are challenged when brands are paying top…

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Retail Re-Thought: CBUS Retail 2019 1440 428 Chute Gerdeman

Retail Re-Thought: CBUS Retail 2019

It may be surprising to some, but Columbus, Ohio is where retail is created. For years, this gem of a city has been the testing…

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Retail Technology at the Speed of Change 1440 428 Chute Gerdeman

Retail Technology at the Speed of Change

Both in a constant state of change, retail and technology go hand in hand. But with all the shiny options it’s increasingly important that brands…

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Unique Multilevel Shopping at Hudson Yards NY 1440 428 Chute Gerdeman

Unique Multilevel Shopping at Hudson Yards NY

The Shops & Restaurants at Hudson Yards is truly the most unique blend of innovative shopping and dining that I’ve ever seen in NY. There…

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I Work, You Work, We All Work with Crow Works 1440 428 Chute Gerdeman

I Work, You Work, We All Work with Crow Works

Creativity Works Working together, Chute Gerdeman and Crow Works developed the second vendor collaboration display to showcase a truly flexible workspace. When we first began…

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Bonnie Kyle Promoted to VP, Implementation 1440 428 Chute Gerdeman

Bonnie Kyle Promoted to VP, Implementation

With a passion for client assistance and a focus on technical execution, Bonnie Kyle will lead Chute Gerdeman’s Implementation team; providing consultative services forged to…

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When Kids Have Buying Power 1440 428 Chute Gerdeman

When Kids Have Buying Power

It’s been said that infants are the most powerful people in the world. Anyone who has ever been a parent can attest to this firsthand.…

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