In-store windows provide an online experience

In-store windows provide an online experience

In-store windows provide an online experience Chute Gerdeman

Image property of Chute Gerdeman

On a recent retail tour in San Francisco I spotted BCBGMAXAZRIA utilizing their windows in a clever and creative way. All three windows were turned into oversized iPads, complete with functional app icons allowing you to connect with their brand through their website, Facebook and Twitter. Talk about integrating your customers’ online and in-store experience!

Image property of Chute Gerdeman

Quite often retailers incorporate QR codes in their windows, but they can be overlooked because there’s no call to action. By using the iPad as a frame and the app icons, it helped identify that the windows were designed for interaction.

Image property of Chute Gerdeman

Each app icon graphic had a unique QR code for the different online customer touchpoints—website, Facebook or Twitter. Using a smartphone QR code reader, each QR code took you directly to the respective site where you could see the most recent tweets from the brand on Twitter, new status updates on Facebook or explore information about the brand on their website, like details about the new BCBGMAXAZRIA fragrance.

Image property of Chute Gerdeman

To see what the BCBGMAXAZRIA online experience is all about, check out the brand’s website, where customers can create their own look, customize personal wish lists and share with friends, read the insights from their blog or view photos and videos. And just as the windows demonstrated, you can also find them on Facebook and Twitter.

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