GAME ON: THE NEW PLAYING FIELD FOR SPORTS RETAIL

GAME ON: THE NEW PLAYING FIELD FOR SPORTS RETAIL 491 800 Chute Gerdeman

GAME ON:

THE NEW PLAYING FIELD FOR SPORTS RETAIL

The global sports apparel market is expected to increase from 173.68 billion U.S. dollars in 2018 to a projected 219.76 billion U.S. dollars in 2024.

-STATISTA

THE STATE OF SPORT

You’ve heard of LeBron James, Roger Federer, Serena Williams, and Cristiano Ronaldo—just a few of the athletes that fill our headlines and news feeds today. For decades consumers have idolized these aspirational figures of strength, determination, and persistence, but now it’s time for brands and retailers to celebrate the everyday athlete and enthusiast in all of us.

It’s time to get off the sidelines and get in the modern day game of sports retail. The new power of performance lies within the people.

Sportswear saw a 5% category increase in 2017

Dick’s Sporting Goods controls 19% of the market

Nike sells out newest Air Jordan release on Snapchat in 23 minutes

Sales in the United States alone amount to more than 45 billion U.S. dollars annually

KNOW YOUR CONSUMER

FLEX YOUR OFFERINGS

BE MORE THAN A STORE

RETAIL REPORT

Running at full sprint and we’re keeping up. The environment for sports retail changes as fast as the score on the scoreboard. Here are just a few highlights capturing consumer attention and industry headlines.

RISING STARS

NIKE “JUST DO IT” TRAINING FACILITY

Coinciding with the brand’s 30th anniversary for the “Just Do It” campaign, Nike opened the ultimate athlete training facility at their headquarters. Available to the public through the Nike Club app, guests had access to workout session by master trainers, educational workshops, and an opportunity to shop exclusive collections. Not to mention the rare chance to sweat it out side by side with celebrity athletes like Los Angeles Rams quarterback, Jared Goff, and American Olympic snowboarder, Chloe Kim. We’re all about experiences that put the guest at the center of the action.

ADIDAS WORLD CUP “CREATOR BASE”

To give London’s football loving fans a place to demonstrate their creativity and celebrate their fandom and love of the sport, Adidas launched “Creator Base.” In between creating custom product designs, guests could enjoy entertainment throughout the space with a full-scale soccer field, World Cup viewing room, live radio broadcast, and EA Sports FIFA Lounge.

NB 247 CONVENIENCE STORE

While a temporary installation in Hong Kong, New Balance’s 247 convenience store concept supported a 24/7 lifestyle. The store was stocked with branded everyday essentials from snacks to beverages, all merchandised next to the brand’s NB 247 shoe series reminding consumers that life never stops moving.

PUMA FUTURE VAULT

Sports apparel and footwear brand Puma went underground (literally) in a London bunker to create a new level of hype around its Future 18.1 boots. The playbook for the launch included two on two tournament and skill stations, performances by rising rap stars, and appearances by some of the city’s prominent football superstars. Giving an all access peek to guests favorite styles and celebs.

OUR PLAYBOOK

We’ve teamed up with some of the best sports and entertainment brands in the nation to bring the element of sport to life in-store.

HOW WE THINK SETS US APART

A collection of insights research and observations across retail, restaurant, c-store and grocery. Helping brands provide a better experience for their customers. Enjoy.

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