Game of Zones

Game of Zones 150 150 Chute Gerdeman

GAME OF ZONES

It’s our job as retail experts to enhance the athlete’s experience starting from entering the store to empowering action and feeling victorious no matter the outcome.

THE EXPERIENCE SHOULD BE THE EMOTIONAL BRIDGE FROM PRODUCT TO PERFORMANCE. GUESTS SHOULD FEEL CONNECTED AND PART OF EVERY TOUCHPOINT IN THE BRAND JOURNEY.

ATHLETE IMMERSION

It’s all about recreating the euphoric experience of sport. Customers are looking for a direct in-store connection not only to their sport but also to their community, or better yet, their favorite superstar. It’s a special moment of engagement. Fresh new content helps to create a “can’t get it every day” attitude.

GET TECHY WITH IT

A powerful change agent, technology allows retailers to connect with their consumers outside of the moment of sport. AR and VR create an opportunity to put consumers in an altered state of action in-store. There’s no better time to bring gamification into the shopping mix. Drop your guest into the game, shoot against their favorite hockey player, or dance battle to the biggest hits–get them in the challenge mindset.

MAKE IT COUNT

Why shop off the shelf if you can make it your own? With technology and in-store advancements, consumers aren’t just looking to personalize the product they’re looking for that custom fit.

SOCIAL SITUATIONS

What happens on the field doesn’t ever stay on the field. Consumers are actively sharing their everyday fitness endeavors, and looking to connect with a community at large—challenges, victories, and advice. Brands need to get involved. Become the go-to source for expertise–not just on product, but on the activities to improve. What out categories could you tap into through unique partnerships? Build a better buzz through collaboration and information.

HOW WE THINK SETS US APART

A collection of insights research and observations across retail, restaurant, c-store and grocery. Helping brands provide a better experience for their customers. Enjoy.

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CHUTE GERDEMAN
455 South Ludlow Street
Columbus, OH 43215 USA
+1 614 469 1001
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