While some people assume that integrating technology in restaurants means ultimately replacing expensive human workers, the majority of the market seems ready and willing to engage with technology as part of the dining experience in order to feel more in control of the process, as well as have more control over their time.
Competition for share of stomach and wallet can’t be denied. The consumer has more options for convenient, high-quality prepared foods–often more a ordable than dining out. Restaurateurs that clearly understand their target customers, deliver a unique value proposition, and a clearly defined brand position will be able to attract and grow market share even with tough grocery competition.
To attract and retain this group, brands must deliver on Gen Z’s desire to utilize technology when ordering, paying, and even receiving their meal. Couple new innovation with authentic brand moments that reflect their own values and social responsibility.
Give them something to talk about. The goal is to encourage social sharing and to do it often.