Fast Finds in NYC

Southwest Porch at Bryant Park | Chute Gerdeman - award-winning retail design and branding.

Fast Finds in NYC

Fast Finds in NYC 800 646 Chute Gerdeman

Several colleagues and I traveled to NYC for a quick trip this past week. Though we were constantly on the go, being the dutiful retail spies we are, we managed to spot a few goodies to share.

::: 1. SOUTHWEST PORCH | Bryant Park :::

Yes, that Southwest. As in Southwest Airlines. The Porch opened in 2009 to celebrate Southwest’s new service at Laguardia. It’s the perfect spot in the middle of the city to grab a bite, meet a friend, sip a drink or catch up on emails. Partnering with gourmet sandwich experts, ‘wichcraft, the food is actually very good. And yes, there’s alcohol. We love this out-of-the-box thinking from businesses. This unexpected venture from Southwest emphasizes how much they value their relationship with their customers.

Image property of Chute Gerdeman.

Image property of Chute Gerdeman.


::: 2. TC SUPPLY SHOP | Midtown :::

TC Supply Shop is a shoe store on 6th Avenue, just across the street from Bryant Park. It’s an eclectic mix of elements; the environment is primarily wood with leather-covered furniture, iron tables, a drippy chandelier and animal heads on the walls. Above the shoe shelves are carefully curated display cubbies. It has a slight Wild West vibe that collides with modern design touches. Their core product is men’s footwear, though they sell apparel and accessories for both men and women. The shoe shelves are beautifully lit in contrast to the otherwise dark and moody environment.

Image property of Chute Gerdeman.

Image property of Chute Gerdeman.


::: 3. LITTLE MUENSTER | Lower East Side :::

This blink-and-you’ll-miss-it restaurant is absolutely tiny, but it has charm in spades. Located on Stanton Street in the Lower East Side, Little Muenster serves up gourmet, or as they like to say, “Super Fancy” grilled cheese sandwiches. For example, are you in the mood for a little asiago/parmesan/butternut squash/sage brown butter combo? Or perhaps the oaxaca/cotija/corn puree/tomatillo sandwich is more your type. The “chandelier” is actually an artful construction of cheese graters sprinkled with light. Vintage window frames filled with mirror makes the space feel more open and airy. The menu is handwritten on a collage of cooking tools, a playful touch showing that they don’t take themselves too seriously.

Image property of Chute Gerdeman.

Image property of Chute Gerdeman.

Image property of Chute Gerdeman.


::: 4. FISHS EDDY | Flatiron :::

Fishs Eddy is known for its quirky brand of charm and whimsical attitude. The beloved New York kitchen and tableware supply store was bustling as ever on a Sunday afternoon. While making my way through the crowd, I had to pause and take a shot of this—dare I say cute—flatware display. Talk about authentic details! Though their product is a mix of mass produced and specialty finds, everything feels like it’s one-of-a-kind thanks to their spontaneous (but organized) displays and meandering customer journey.

Image property of Chute Gerdeman.

Image property of Chute Gerdeman.

 

Featured Image: Map data ©2012 Google, Sanborn. Inset image property of Chute Gerdeman.

HOW WE THINK SETS US APART

A collection of insights research and observations across retail, restaurant, c-store and grocery. Helping brands provide a better experience for their customers. Enjoy.

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