Consistently Different Yet Consistently Familiar

Lulu Lemon storefront | Chute Gerdeman - award-winning retail design and branding.

Consistently Different Yet Consistently Familiar

Consistently Different Yet Consistently Familiar 800 450 Chute Gerdeman

Image property of Chute Gerdeman

I’ve noticed more brands that offer distinctively different storefront exteriors that feel unique and one-of-a-kind. And then, once you step inside, you feel and see that the brand is familiar and consistent from location to location. Examples I’ve seen include brands like Lululemon and Aritzia, where customers are identifying with an exterior design that feels customized, “it’s my neighborhood store…it’s special and just for me!” But the brand’s iconic environmental and visual cues are quickly recognizable, and instantly you know what store you are in.

Image property of Chute Gerdeman

Lululemon has consistent interior visual cues like the power pant and bra wall; the branded Lululemon shopping bag hanging behind the side-located cash desk and the unisex fitting room lounge at the back. Inside Aritzia, they consistently use very low tables piled with folded merchandise and ethereal, fantasy-like murals along the perimeter walls. Creating a one-of-a kind exterior with a consistent, familiar interior creates a special, personal shopping destination; I think we’ll see more and more of this.

Featured Image property of Chute Gerdeman

HOW WE THINK SETS US APART

A collection of insights research and observations across retail, restaurant, c-store and grocery. Helping brands provide a better experience for their customers. Enjoy.

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CHUTE GERDEMAN
455 South Ludlow Street
Columbus, OH 43215 USA
+1 614 469 1001
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