Located in New York’s Soho Grand Hotel, Public.Factory’s 3,300 square foot space serves as a curator of brands with a cohesive and contextual rich story told through merchandising and display techniques. Each brand is a complemented by their neighbor of brands, and an online marketplace showcases the designers in residence and their unique perspective. With access to exclusive products and assortments changing so frequently, it creates a reason for consumers to keep coming back.
Public.Factory is planning expansion of the concept with a womens-only fashion and homegoods store in Soho (just blocks from the original space), and another concept in the heart of San Francisco’s Union Square focused around the connected consumer life featuring innovative tech products.
Takeaway: Uber and AirBnb pioneered the sharing economy. Now is the opportunity to understand how those principles can translate to retail. The benefits of this approach not only benefit the consumer brands and the retailer, but also offer a unique experience to the consumer at the same time.
Photo Credit: Public.Factory