Who doesn’t love chocolate? We keep hearing that, like cosmetics, chocolate is recession proof because it’s a small, relatively inexpensive indulgence. So opening a brand new store devoted to the stuff? Probably not a bad idea. Welcome to Chocolate Research Facility, a new boutique chocolate shop & cafe in Singapore.
Like Vosges, there’s a multitude of flavors ranging from the usual variations in strengths of cacao to more daring combos like alcohol-infused chocolates to the exotic series that includes flavors like “strawberry yogurt” and “red bean.”
Like Mast Brothers in Brooklyn, the packaging is a broad series of colorful designs that you just might want to collect more than the chocolate itself. Designed by Somewhere Else (an agency also in Singapore), the packaging and collateral heighten the experience. “Consider it a world’s first: Chocolate bars offered in 100 different flavours. Conceptualized by a serious chocolate lover, this new brand and concept boutique-cum-cafe draws focus to chocolates – both in taste and packaging. The brand is serious on one side and playful on the other; packaging features polka dots for fruits, pixels for dried fruits, animal skins for the exotic series, fabric patterns for coffee and tea etc. All other collateral plays off the obsessive nature chocolate can induce.”
The space looks like something out of a television-CIA-research-lab dipped in chocolate–my favorite part is the giant dimensional chocolate goo graphic oozing down the wall. The digital numbers & serious white graphics add to the scientific feel, but the warm brown ceiling keeps it from feeling too sterile. Interesting juxtaposition!
For more on their packaging, check out The Dieline.
*Interior design and packaging by Asylum.
Featured Image via: chocolateresearchfacility.com