BRIAN SHAFLEY

CEO

Creative innovator and business leader with a 30-year passion for pioneering next-generation retail and food experiences. Enriched by decades of hands-on experience with top-tier global retail and food brands, Brian and his teams have imagined and realized a legion of visionary retail design concepts and transformative brand strategies. He inspires dreamers, doers, collaborators and clients alike to extraordinary sensory and marketplace performance. Brian believes every truly immersive brand experience must incite wonder, elicit emotion, inspire action, and deliver results. This high standard ensures that diversely skilled Chute Gerdeman account teams deliver market-proven, breakthrough creativity and operational functionality – at every level of execution.

Brian is a frequent speaker, industry champion and mentor, advocating the role of design as a powerful business tool. With 26 years of senior leadership at Chute Gerdeman, he motivates teams to think beyond the now and to embrace boldly the emerging global revolution of customer-centric, technology-empowered commerce and community enrichment.

Chute Gerdeman is now part of the FCB/RED organization, a global, shopper-first brand agency. Brian has been instrumental in integrating this combined team of premier retail and design experts to provide full end-to-end brand experiences for consumers and clients worldwide.

EXPERTISE

Brand Experience and Design
Merchandise Presentation
Design Industry Leadership
Digital Integration
Consumer Insights
End-to-end Retail Innovation
Branded Food Concept Design

KEY CLIENT RELATIONSHIPS

C&A Brazil
Disney
Dylan’s Candy Bar
Domino’s
Exchange (AAFES)
Foot Locker/Champs
Hamleys
HMSHost
Jimmy John’s
Lowe’s
M&M/Mars
Mattel
Qatar Post
Saudi Telecom
Smithsonian
Target
The Buckle
Timberland
Tween Brands Inc.
Verizon
Wendy’s
Whole Foods Market
YUM! Brands

ARTICLES & FEATURES

Connect with Brian

HOW WE THINK SETS US APART

A collection of insights research and observations across retail, restaurant, c-store and grocery. Helping brands provide a better experience for their customers. Enjoy.

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CHUTE GERDEMAN
455 South Ludlow Street
Columbus, OH 43215 USA
+1 614 469 1001
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