BoxLunch Delivers Pop Culture Plus Philanthropyhttps://www.chutegerdeman.com/wp-content/uploads/2018/06/BoxLunch.jpg1440428Chute GerdemanChute Gerdemanhttps://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g
As brands and retailers work to adapt to a new environment of Millennial and Gen Z consumer demands and expectations, there’s a lot that recent research has confirmed regarding why they buy and the brands they back. While the youthful, digitally native consumers have been highly criticized for loyalty (amongst many things), what we do know is that they believe brands should do more. In a survey conducted by DoSomething Strategic, 50% of young consumers feel it’s important for a company or brand to have social change initiatives they can be a part of and they’re expecting brands to use their platforms to generate good. By 2020, Gen Z alone will account for about 40% of all customers, and they’re prepared to speak with their dollars. The statistic warrants the question, how do your values align with today’s consumer, and are you doing enough to make a social impact?
Social Responsibility with Sales
As the sister brand to mall maven and retail teen titan Hot Topic, BoxLunch doesn’t serve food but instead provides pop-culture with a side of philanthropy. Headquartered in California the brand was created to cater to civic-minded consumers with a mission beyond making profits. With a tagline, “Get Some, Give Some,” BoxLunch’s socially conscious business model helps feed the hungry. In partnership with Feeding America, the largest domestic hunger-relief organization in the US, BoxLunch provides a meal for every $10 spent on its curated collection of pop culture-themed novelty items including apparel, accessories, home goods, and collectibles. The brand also encourages you to round up your purchase for every $1 donated equals 10 meals. With almost 100 stores now nationwide they’ve been able to help donate more than 15 million meals to 200 food banks across the US since the launch in 2015.
“Our mission is simple, sell the best product, use our business to inspire and implement solutions to help fight the hunger crisis in America,” said Robert Thomsen, Vice President, General Manager of Merchandising and Marketing. “We have curated some of the most unique product offerings of licensed pop culture collectibles from hit movies and TV shows to your favorite local sports team. We hope the store experience makes customers smile and inspires them to help make a difference.”
Looking for a Chewbacca Funko Pop! or Stranger Things Hawkins sweatshirt, or maybe a Doctor Who TARDIS stein, this is the place to find it! It’s a one-stop fandom shop, offering anything your pop-culture heart could desire. With witty signage organized by irreverent categories like Zen Life, Don’t Have a Crap Attack, Girl Heeey, Mad About Science, and Outer Space or Under the Sea, it’s an amusing way to keep customers exploring. It’s like taking a peek into the ultimate collectors closet to discover exclusive finds and must have memorabilia. Further playing into the lunch theme, the brand appropriately created a BoxLunch Loyalty Program rewarding customers with $15 of “Lunch Money” for every $30 spent.
BoxLunch’s exclusive partnerships and product collections are also a pivotal part of the successful store formula. To celebrate Disney’s Toy Story Land opening at Hollywood studios this month, BoxLunch is hosting a nationwide mall tour with exclusive merchandise including apparel and collectibles. With interactive photo booths, a sneak peek of the Toy Story Land experience, giveaways, and larger than life themed elements like a Pizza Planet truck replica, the brand is bringing entertainment and excitement to life in the box.