B & B’s EuroShop Update

Image collage of Euroshop 2011 | Chute Gerdeman - award-winning retail design and branding.

B & B’s EuroShop Update

B & B’s EuroShop Update 800 447 Chute Gerdeman

Bess and Brian—our faithful Chutie “snaparazzis” in Düsseldorf—soaked in as much as they could at EuroShop. They’ve been on-the-go, non-stop, but they still made time to send a few notes to the team back home. On their list of key takeaways:

  • There’s an element of surrealism from over-sized graphics making you feel like you are part of the scene to wildly creative mannequin displays.
  • Changing perspectives. Angled walls were everywhere—dividing spaces, back walls, vignette backgrounds—and they all looked like they were falling on you!

Image property of Chute Gerdeman

  • An ode to Mother Earth. Nature was a common theme. Sustainability is ever-present and thoughtfully integrated, but not “in your face.” We’re seeing plenty of everyday materials used in creative ways, such as beautifully cut paper wall dividers and raw wood skids used as display risers.

Image property of Chute Gerdeman

  • Light boxes were everywhere, but more impressive was the lit furniture—illuminated pieces that glowed in geometric, crystallized shapes.

Keep your eyes on our Facebook page, as Brian’s been religiously posting their fabulous finds. We can’t wait to see more when they return to the States!

Featured Images property of Chute Gerdeman

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