Armani Privé Creates An Alluring Experience

Armani Privé Creates An Alluring Experience

Armani Privé Creates An Alluring Experience 800 597 Chute Gerdeman

When you think of walking through the perfume section of a department store, you probably think of associates dressed in all black, carrying around various bottles, ready to spritz you with a cacophony of scents at any given moment. Walk fast, stare straight ahead, make no eye contact. Well, that’s not the case for the Armani Privé Haute Couture Fragrance experience at Neiman Marcus in downtown Chicago.

This is one “scentual” experience you don’t want to miss! The Armani Privé Haute Couture Fragrance line consists 15 exotic single-note scents, like Egyptian jasmine, Rose of Arabia, and amber. Enter the most knowledgeable and convincing sales associate you’ve ever met, and you’re a few seconds away from considering dropping some serious dough on these alluring fragrances. As they walk you through the product line, organized from lightest to heaviest scent, they carefully lift each bell jar, give the jar a theatrical wave, and have you sniff the inside of the jar as the scent wafts towards your nose.

It’s a great way to experience each scent without dealing with fussy papers, or dousing yourself in too many perfumes before you realize they don’t blend well. Speaking of blending, since these fragrances are each a single note, you can layer different ones to create your own signature mix. And yes, you can place two different bell jars on each side of your nose to preview how your choices would mingle. It’s perfectly playful and upscale at the same time!

Photo Credit: Pretty Little Smudge (featured image)


A collection of insights research and observations across retail, restaurant, c-store and grocery. Helping brands provide a better experience for their customers. Enjoy.

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