Green Bean Delivery
Giant Eagle Curbside Express
Amazon Prime 1-Hour Delivery
Clearly I like a deal and will try most new things with a discount, which could be a great way to introduce curious consumers. Each experience offered something good (and a few bad), but the ultimate experience might be more of a hybrid of the offerings –Green Bean’s price point and minimal waste with Hello Fresh’s flavor and inspiration. As far as Amazon and Giant Eagle, I might normally pass, but willing to reconsider if I’m in a pinch with an immediate need.
Beyond my direct-to-consumer test, I see meal and grocery delivery solutions as a trend to watch. There’s a market of consumers looking for quality food who are willing to shell out a little extra for convenience if the product delivers. Grocers should take note of the elements of ease like email reminders, app access and recipe suggestions.