Think about your typical day. Not so typical, right? Sometimes, you’re in the office from 8am until 5pm. Other days, you’re traveling to a new city for work. Or, perhaps the kids have an event and you need to whip up a few dozen cupcakes.
We live dynamic, busy and curious lives made up of missions that change every day, and moments that are unique to each of us. Something we all have in common, though, is that we’re packing our missions and moments more closely together.
To captivate rushed customers, brands have been adapting their customer experience models to deliver goods more quickly and capture more of consumers’ dollars. BOPIS, curbside, on-demand, direct-to-consumer…the list goes on. To be successful, brands must consider multiple elements of convenience, and how each one uniquely affects their customers.