CKA3KA (pronounced “Skazka”), an interactive flagship toy store designed by Chute Gerdeman Retail, opened November 14th near Moscow’s historic Red Square.
CKA3KA melds traditional Russian style with the most modern retail concepts. The environment combines an underlying motif of Russian fairytales with elements of modern fun that children worldwide will appreciate.
As soon as customers enter the store, they find themselves immersed in an interactive fairytale world filled with fun and magic. Race cars speed by on tracks, while helicopters fly overhead and favorite toys come alive in the artful hands of animators.
Each of CKA3KA’s four levels features a unique world with its own magical atmosphere. In addition to areas for Science, Arts and Crafts, and Construction, there are also areas for Games and Puzzles, Magic, Cars, and Dolls. [
More]
In Other News...
Chute Gerdeman recently launched its exciting webinar program, a retail snapshot of New York, London, and Sao Paulo. Joanna Felder, Director, Creative Strategy and Jay Highland, Director, Brand Communications shared their favorite finds in store design, visual merchandising, and brand communications. [
More]