Issue: Fall 2009  

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At Christopher & Banks, Customers Matter
Whether it’s the social aspect of catching up on the week’s events, or because no one tells it to you straight quite like your sister might, shopping as a pair or in a group is exponentially more fun than going it alone. So when Christopher & Banks recently opened a new Chute Gerdeman Retail-designed prototype store at the Shoppes at Montage in Moosic, PA, they wanted to make the shopping experience as engaging as possible by delivering a combined Christopher & Banks and C.J. Banks store that encourages women of any size to shop together.

The Christopher & Banks and C.J. Banks brands are known for consistently delivering a trustworthy and welcoming in-store experience that demonstrates an understanding of their customers’ desire for casual, comfortable apparel at attainable prices.

The goal of the project was to increase customer satisfaction and brand perception with a multi-dimensional, more feminine, 360-degree store experience that provides customers with a special place to discover unique apparel and accessories each time she shops. [More]

     
The Return of the Flagship
In Other News...
Flagship Viewpoint
While some retailers are still in a wait-and-see mode, others are clearly refusing to sit still when it comes to maintaining a branded store experience. The proof? The fact that flagships are enjoying a much-welcomed revival. [More]
Swiss Farms, "America’s Drive Thru Grocer," to open 13th
location
When Swiss Farms sought to transform its brand from a drive-through dairy to America’s Fresh Express Lane, the Lebanon, PA-based retailer turned to Chute Gerdeman Retail. [More]
20th 20/20 Vision: Five Great Finds
In celebration of Chute Gerdeman’s 20th anniversary, we’ve introduced a new Gist feature—20/20 Vision. Twenty years at the forefront of retail strategy and design has given us a unique perspective on our ever-changing industry, and our trendwatchers are bringing you their insights—everything from consumer trends and hot new concepts to cutting-edge materials and great do-it-yourself visual techniques. [More]
Trends Katie's Top Five
Fall is finally here, so check out several lighting options—from funky to modular to energy efficient. [More]
Barbie Barbie Shanghai Wins ‘Good Design is Good Business’
Award and Best International Retail Interior
Barbie Shanghai, the world’s first store dedicated to the iconic doll, has won a “Good Design is Good Business” Award of Excellence and, additionally, an award for Best International Retail Interior. Chute Gerdeman designed two activity-driven experiences at the store. [More]
Events We’d love to chat at Industry Events
Several Chuties will be attending major upcoming industry events. Check out our calendar below and let us know if you’ll be attending and want to meet up. [More]
In the News CG in the News
Several Chute Gerdeman concepts and insights have recently been featured in the news. Read more about Barbie Shanghai, Flippers, Christopher and Banks, and Swiss Farms. [More]
Q & A Q&A with Jay Highland
Director, Brand Communications
The Gist sat down with Jay Highland, Director, Brand Communications, in its continued quest to get inside the creative minds at Chute Gerdeman Retail. [More]
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