 |
|
 |
| CG in the News |
|
|
| |
Chute Gerdeman and several of their design concepts have recently been featured in the news. Read more about C&A Brazil, Shopko, Union Jac, and Ross-Simons.
|
How Shopko Got Its Soul Back
VMSD—September 2008
Shopko has carved out a niche in the Midwest as a place for value, focusing on apparel, home and family basics, as well as health services. But much of Shopko’s differentiation was getting lost in old, outdated stores that focused more on hardlines with little fashion inspiration or emphasis on aesthetics.
|
|
UnionJac: Retail Concept for the 2012 Olympics
psfk.com—August 2008
Design and construction of the sports venues aren’t the only buildings underway for the 2012 London Olympics. Columbus, Ohio-based Chute Gerdeman has already penned a concept for youth style shop inspired by British culture.
|
|
Value, Convenience, Family
Retail Merchandiser—July/August 2008
Green Bay, Wis.-based Shopko turned to Chute Gerdeman Retail to design a next generation, fashion-forward concept store that would appeal to its new female-focused brand positioning—women who are driven by value, convenience, and family.
(Please click to pg. 12 once you reach the online edition of Retail Merchandiser) |
|
Store of the Week--C&A Sao Paulo
RetailWeek—July 14, 2008
C&A continues to stretch its low-cost tentacles across the globe and this 32,000 sq. ft. store, in São Paulo, Brazil, is an example of how it is changing its look to bring it into line with the best operators in the value arena.
|
|
Ross-Simons' redesign throws customers a curve
National Jeweler—July 2008
Everyone from a 20-year-old construction worker to a 70-year-old socialite will feel at home shopping at Ross-Simons' newly redesigned store.
|
|
Feminine Style
Association for Retail Environments—June 2008
With a fashion-forward concept that maintains discount store efficiencies, this new generation store connects with its busy core customers—women driven by value, convenience, and family.
|
|
Chute Gerdeman Launches C&A Prototype in Sao Paulo
Association for Retail Environments—June 2008
Columbus, Ohio-based Chute Gerdeman Retail completed the 32,000-sq.-ft. store prototype for C&A Brazil, which opened its doors in São Paulo on March 18, 2008. For the project Chute Gerdeman redesigned the store experience, added definition to the C&A master brand and revamped over 22 unique private label departments.
|
|
| |
|
|
|
|
|
|
|
| In Other News… |
 |
 |
A Passport to London: Modernizing Hamleys Regent St. |
|
|
Ever since Hamleys opened in London in 1766, children of every era have associated the famous toy store with a sense of magic and fun.
With plans to expand into the global marketplace, Hamleys challenged Chute Gerdeman Retail with establishing a strong branded identity for the toy store. [More] |
|
|
|
|
 |
Chute Gerdeman Designs New West Marine Concept |
|
|
West Marine, the leading specialty retailer of boating supplies and accessories, has teamed up with Chute Gerdeman Retail to develop a new energetic vision that is brought to life in two flagship stores. [More] |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
 |
Chute Gerdeman Retail Promotions |
|
|
In announcing three promotions, Brian Shafley, Chute Gerdeman President and Creative Director commented, “Joanna, Cindy, and George are all extremely talented individuals and are integral to Chute Gerdeman’s leadership role in branded retail design. We are honored to have them on our team.” [More] | | | |
|
 |
Q&A with Joanna Felder |
|
|
The Gist sat down with Joanna Felder, Director of Creative Strategy, in its continued quest to get inside the creative minds at Chute Gerdeman. Joanna works with clients to develop brand positioning, imaging and retail strategies. [More] |
|
|
|
|
|
|
|
| |
|
