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innovation spotlight
BTC Powered by LIME
BTC Powered by LIME
Not every grand opening of a Chute Gerdeman project is attended by a Prime Minister. This one was.
One of our most colorful projects came from a surprising source—the Bahamas Telecommunications Company. The goal was to create a vibrant, local community based expression for its new flagship, BTC Powered by LIME in Nassau.
First of all, we had no complaints about the climate or our hosts’ friendly personalities. We dived into the project, learning first hand from customers what matters. The store is about bringing the Bahamas together using the best technology solutions and services. But instead of institutional efficiency, we created an environment as warm, friendly and spirited as our host culture. [More]
One of our most colorful projects came from a surprising source—the Bahamas Telecommunications Company. The goal was to create a vibrant, local community based expression for its new flagship, BTC Powered by LIME in Nassau.
First of all, we had no complaints about the climate or our hosts’ friendly personalities. We dived into the project, learning first hand from customers what matters. The store is about bringing the Bahamas together using the best technology solutions and services. But instead of institutional efficiency, we created an environment as warm, friendly and spirited as our host culture. [More]
In Other News...
Shop-in-shops offer retailers the magic formula of flexibility, brand-enhancing cachet and the ability to attract new customer segments. The opportunity has never been better for young, entrepreneurial hip brands to find a mainstream home. [More]
Summer is finally here and the forecast predicts a hot saturated season—in both colors and climate! We are seeing this trend in fashion, jewelry and home décor, and the hues are vibrant, warm and fun! Nothing brightens a mood faster than a splash of citrus yellow on the walls or radiant tangerine peep-toe pumps. [More]
Gerdeblog, our very own inspirational design and trend blog, is our online platform for observations and points of view. Authored by the creative minds of Chute Gerdeman, Gerdeblog features opinions, attitudes and inspirations for all aspects of the retail, restaurant and cultural sectors. Topics include retail trends, consumer insights, points of view and new building materials, plus the occasional sneak peek into the daily lives of Chute Gerdeman team members.
[More]
We are responding to growing demand for our award-winning strategic branding and design services with two promotions and a new designer! [More]
In its continued quest to get inside the creative and business minds at Chute Gerdeman, The Gist sat down with Elaine Evans, our recently promoted Creative Director. Her spirit and passion are evident on the walls that surround her desk, a 3D Pinterest board of creative inspiration: design, icons, shopping bags, graphic inspiration for this ‘print-cess’ of pattern and letterform. A true artist with a refined aesthetic sense, Elaine has influenced many of CG’s most successful projects. [More]
Several Chuties will be attending major upcoming industry events. Check out our calendar and let us know if you'll be attending and would like to meet.
[More]
Several Chute Gerdeman concepts and insights have recently been featured in the press. Read more about Danier, Checkers and insights from experienced Chuties. [More]
