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| CG in the News. |
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Several Chute Gerdeman-designed concepts have recently been featured in the news. Learn more about Shopko and Ross-Simons.
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Shopko's New Format Shows Feminine Touch
Chain Store Age (Registration required)—May 2008
"Shopko wanted to create a new format that would really appeal to their target 'mom' shopper," said Brian Shafley, creative director, environments, Chute Gerdeman Retail, Columbus, Ohio. "They wanted to create a shopping experience for her that would be reassuring, convenient, and fun. Everything in the store was done through her perspective."
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New Shopko Design Targets Moms
The Omaha World Herald—April 28, 2008
After eight years without a new store opening, Shopko opened a new store model in March in Suamico, Wisconsin. Columbus, Ohio-based Chute Gerdeman Retail redesigned the store.
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New Way to Shopko!
VMSD—March 2008
Shopko Stores Inc. (Green Bay, Wis.) has unveiled its first new full-line store in nearly seven years in its home city. The 80,000-square-foot prototype, which opened earlier this month, was designed by Chute Gerdeman Retail (Columbus, Ohio). |
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Shopko Opens Prototype Store in Green Bay, Wis.
DDI—March 2008
Green Bay, Wis.-based Shopko Stores Inc. announced the opening of its first prototype store in Green Bay, Wis., in partnership with Columbus, Ohio-based Chute Gerdeman Retail. The 80,000-sq.-ft. store features a complete redesign, with a modern twist to appeal to female shoppers; including boutique focal points, armoire fixtures, overhead lamp shades, coffered ceilings, picture rails, crown moldings and white woodwork.
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Retail Gem
Event Design magazine—March 2008
Inviting. Lively. Alluring. Vibrant. Those were the qualities Ross Simons wanted for its 2,500-square-foot jewelry outlet in Providence, RI. Chute Gerdeman designers were up to the challenge, creating an all-new, elegant, subdued enviornment that left their client ecstatic.
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| In Other News… |
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Fashion Fast Forward: New C&A Brazil Prototype. |
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Since its first store opening in 1976, C&A Brazil has become a leading fashion retailer offering an assortment of private brands for different lifestyles and fashion needs, including apparel, accessories, and shoes for men, women, and children. In order to maintain their success, C&A Brazil needed to revolutionize and update their retail brand experience and its in-store presence in over 150 stores throughout the country. [More] |
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Pint Size Attraction. The Gist on Designing for Kids. |
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Designing for kids? You might be tempted to say “child’s play.” But at Chute Gerdeman Retail we know differently. While the customer may be pint-sized, the opportunity is not. Estimated to be upwards of $18 billion, kids’ buying power promises a big pay off for retailers who can attract and retain kids’ interest. [More] |
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Denny Receives an Honorary Doctor of Arts Degree. |
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Denny Gerdeman, has been awarded an honorary Doctor of Arts degree by Columbus College of Art & Design (CCAD).
CCAD President Dennison W. Griffith, in presenting the honor at the school's graduation ceremonies May 10, called Gerdeman "the embodiment of accomplishment, commitment, and passion for this field in which we are all committed." [More] |
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New Chuties. |
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Chute Gerdeman welcomes its newest team member, Rob Turner, as Senior Designer on the Retail Enviroments team. [More] |
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