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| What keeps Steve Boreman busy outside of CG? |
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In the same week that he celebrated his seventh year at Chute Gerdeman Retail, senior designer Steve Boreman debuted his comic strip, Little Dog Lost, in newspapers across the country. Running from Seattle, Washington to Woonsocket, Rhode Island, Little Dog Lost features the exploits of a homeless dog - both humorous and heroic - filled with characters both good and bad - but always interesting.
Like any good adventure story, Little Dog Lost is a metaphor for broader concepts and bigger concerns. It contains parables and morality plays, palatably packaged in humorous comic strip form.
Since its launch on March 26th of this year, Steve has spent the first six weeks establishing the strip’s premise and introducing a few recurring characters: the Little Dog, a curmudgeon of a tortoise named Vernon, Jackson the crow, and a vulture who follows the dog in pursuit of a carrion meal, believing that if something isn’t dead yet, it can eventually be talked into it.
Steve says his ideas crop up anywhere and everywhere. “I’m interested in telling little short funny tales - fables really - that are usually just reactions to my own surroundings. I tend to write a lot about differing points of view and how we don’t all see the world in the same way.”
Check out Little Dog Lost http://www.gocomics.com/littledoglost/
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| In Other News… |
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“Once Upon A Time…” Storytelling in Stores |
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Everyone loves a good story. We hear “Once upon a time…” and are immediately captivated, wanting to know what’s going to happen and how the story will end. Most stories contain a message – good will always prevail over evil, persistence always pays off, the ugly duckling can become a beautiful swan. [More] | | | |
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“Don’t Forget Your Boots” |
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Lehigh Outfitters came to Chute Gerdeman Retail with a sizeable “to do” list: Do promote Lehigh Outfitters as the home of well-regarded, licensed, footwear and apparel brands; Do make ours a store people will want to shop; and Do increase our customer base to include more women. [More] |
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Chute Gerdeman to Design New Hamleys Prototype |
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Chute Gerdeman Retail has been retained by Hamleys, the iconic British toy retailer, to design a new prototype store concept. The 30,000-35,000-sq. ft. prototype store, which is expected to open in 2008, will be located in Dubai. [More] |
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Chute Gerdeman to Lead NASFM Rebranding Effort |
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Chute Gerdeman Retail has been retained by the National Association of Store Fixture Manufacturers (NASFM) to lead a rebranding effort for the association to reflect its long-term strategic direction. [More] |
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Look for Us at the In-Store Marketing Expo |
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George Nauman, Chute Gerdeman Retail Principal and CMO, will be a featured conference speaker at the 2007 In-Store Marketing Expo to be held September 26 and 27 in Chicago. [] |
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Attendees Learn How Color Animates M&M’S World® |
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Attendees at DDI magazine’s Color & Materials Conference West on May 31 heard Elle Chute describe how the team at Chute Gerdeman Retail used a color strategy at M&M’S World® to support the client message that “Chocolate is Better in Color.” [More] |
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CG’s Thought Leaders |
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Since Chute Gerdeman Retail’s beginning in 1989, its members have played active roles in industry organizations such as the Institute of Store Planners (ISP) and the National Association for Store Fixture Manufacturers (NASFM). [More] | | | |
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New Chuties |
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Chute Gerdeman Retail welcomes four new members to its team: Faith Bartrug, Virginia Kistler, Gretchen Ardizzone, and Janna Lansing. [More] | | | |
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