 | |  | | Chute Gerdeman to Lead NASFM Rebranding Effort |
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Chute Gerdeman Retail has been retained by the National Association of Store Fixture Manufacturers (NASFM) to lead a rebranding effort for the association to reflect its long-term strategic direction.
Chute Gerdeman will work closely with NASFM’s board-appointed Rebranding Task Force to develop a new brand strategy, including name, identity and logo, which are expected to be unveiled at the annual convention in November.
“Our non-profit association has used the NASFM name for over 50 years,” said Klein Merriman, NASFM Executive Director. “We do not undertake this change lightly. We have discussed this at great length with our board of directors before making the decision to proceed.”
In recent years, retailers have been looking to NASFM member fixture providers for an increasing array of services beyond the manufacturing of fixtures, including design, engineering, project management, logistics, warehousing, installation, merchandise sets, fixture maintenance and more.
As these and other changes in sourcing have taken place, NASFM has grown to represent a broader array of companies. In 2003, NASFM extended membership rights to retail design firms. In 2005, NADI (the National Association of Display Industries) merged with NASFM. And in 2006, NASFM assumed administration of PAVE, the Planning and Visual Education Partnership, a 501(c)(3) educational foundation.
The result has been unprecedented growth, as today more than 825 companies are members of NASFM. Current membership includes providers of store fixtures, providers of visual presentation products, contract design firms, and providers of materials, equipment, and services to these constituencies.
“Chute Gerdeman Retail was the very first design firm to join NASFM—in 2003,” said Chute Gerdeman Retail Principal Denny Gerdeman. “As we have witnessed the changes within NASFM during the past four years, we have a solid understanding of the value the association provides. We’re honored to have been selected for this important rebranding process.”
It is expected that the association’s brand will likely evolve from the current focus on “store fixturing” to communicate the association’s new long-term strategic goal to represent all channels of contributors to retail store environments.
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| In Other News… |
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“Once Upon A Time…” Storytelling in Stores |
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Everyone loves a good story. We hear “Once upon a time…” and are immediately captivated, wanting to know what’s going to happen and how the story will end. Most stories contain a message – good will always prevail over evil, persistence always pays off, the ugly duckling can become a beautiful swan. [More] | | | |
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“Don’t Forget Your Boots” |
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Lehigh Outfitters came to Chute Gerdeman Retail with a sizeable “to do” list: Do promote Lehigh Outfitters as the home of well-regarded, licensed, footwear and apparel brands; Do make ours a store people will want to shop; and Do increase our customer base to include more women. [More] |
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Chute Gerdeman to Design New Hamleys Prototype |
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Chute Gerdeman Retail has been retained by Hamleys, the iconic British toy retailer, to design a new prototype store concept. The 30,000-35,000-sq. ft. prototype store, which is expected to open in 2008, will be located in Dubai. [More] |
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Look for Us at the In-Store Marketing Expo |
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George Nauman, Chute Gerdeman Retail Principal and CMO, will be a featured conference speaker at the 2007 In-Store Marketing Expo to be held September 26 and 27 in Chicago. [] |
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Attendees Learn How Color Animates M&M’S World® |
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Attendees at DDI magazine’s Color & Materials Conference West on May 31 heard Elle Chute describe how the team at Chute Gerdeman Retail used a color strategy at M&M’S World® to support the client message that “Chocolate is Better in Color.” [More] |
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CG’s Thought Leaders |
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Since Chute Gerdeman Retail’s beginning in 1989, its members have played active roles in industry organizations such as the Institute of Store Planners (ISP) and the National Association for Store Fixture Manufacturers (NASFM). [More] | | | |
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New Chuties |
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Chute Gerdeman Retail welcomes four new members to its team: Faith Bartrug, Virginia Kistler, Gretchen Ardizzone, and Janna Lansing. [More] | | | |
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