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| Chute Gerdeman to Design New Hamleys Prototype |
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Chute Gerdeman Retail has been retained by Hamleys, the iconic British toy retailer, to design a new prototype store concept.
The 30,000-35,000-sq. ft. prototype store, which is expected to open in 2008, will be located in Dubai. Upon completion of the prototype design, Chute Gerdeman also will translate the concept to Hamleys’ 54,000-sq. ft. Regent Street flagship store.
“We are extremely excited about our international expansion plans,” said Hamleys’ Trading Director Paul Currie, “and it is of primary importance for us to ensure that we are providing customers across the globe with a fantastic Hamleys experience. A significant part of this will be maximizing impact and revenue from our extensive and unique Hamleys own brand products.
“We can’t wait to begin making our mark on international territories and creating an even more exciting and experiential offering on Regent Street!”
Founded in 1760, Hamleys has been a London tradition for close to 250 years. When William Hamley first opened his toy shop, Westminster Bridge had just opened to traffic—horses and carts. Even gas lights would not illuminate the city’s streets for another half a century. In the years since, Hamleys has developed an international reputation for choice, quality and innovation.
Today, Hamleys’ iconic Regent Street flagship store has developed an international reputation for its magical atmosphere, choice of products and spectacular window displays. With ambitious plans to further grow the brand through global expansion, Hamleys’ magic will be delivered throughout the world.
“Effectively translating and communicating the Hamleys brand essence and identity into a new prototype environment is an exciting opportunity for Chute Gerdeman,” said Chute Gerdeman Principal Denny Gerdeman. “We look forward to creating a retail environment that is both experiential and innovative, while retaining the powerful history behind the Hamleys brand.”
Currie says, “We are delighted to have appointed Chute Gerdeman Retail to convey Hamleys’ brand values of magic, theater and entertainment within our retail environment in Regent Street and abroad.”
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“Once Upon A Time…” Storytelling in Stores |
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Everyone loves a good story. We hear “Once upon a time…” and are immediately captivated, wanting to know what’s going to happen and how the story will end. Most stories contain a message – good will always prevail over evil, persistence always pays off, the ugly duckling can become a beautiful swan. [More] | | | |
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“Don’t Forget Your Boots” |
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Chute Gerdeman to Lead NASFM Rebranding Effort |
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Chute Gerdeman Retail has been retained by the National Association of Store Fixture Manufacturers (NASFM) to lead a rebranding effort for the association to reflect its long-term strategic direction. [More] |
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Look for Us at the In-Store Marketing Expo |
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George Nauman, Chute Gerdeman Retail Principal and CMO, will be a featured conference speaker at the 2007 In-Store Marketing Expo to be held September 26 and 27 in Chicago. [] |
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Attendees Learn How Color Animates M&M’S World® |
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CG’s Thought Leaders |
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Since Chute Gerdeman Retail’s beginning in 1989, its members have played active roles in industry organizations such as the Institute of Store Planners (ISP) and the National Association for Store Fixture Manufacturers (NASFM). [More] | | | |
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New Chuties |
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Chute Gerdeman Retail welcomes four new members to its team: Faith Bartrug, Virginia Kistler, Gretchen Ardizzone, and Janna Lansing. [More] | | | |
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