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| “Don’t Forget Your Boots” |
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Lehigh Outfitters came to Chute Gerdeman Retail with a sizeable “to do” list: Do promote Lehigh Outfitters as the home of well-regarded, licensed, footwear and apparel brands; Do make ours a store people will want to shop; and Do increase our customer base to include more women.
Many customers were already familiar with the Lehigh Safety Shoe Company, but primarily for its steel toe work boots. Lehigh Outfitters would be the home of work boots as well as footwear and apparel for hiking, hunting, and other outdoor pursuits. “Gear for Work and Weekends,” is the Lehigh Outfitters tagline and the new space needed to speak to a variety of customers and incorporate a range of products.
The storefront features the brand’s new identity complete with Lehigh’s signature orange boot print to let everyone know there’s more to Lehigh Outfitters than steel toe work boots. Inside, a warm and neutral palette is accented with pops of blue and orange to create a unique, yet inviting, place to shop.
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A peg and grid wall system creates outfitting opportunities while cinderblocks and plywood pallets are used to tell merchandising stories. The “workshop” feel of the store is enhanced with graphics printed directly onto the pallets and a rustic-looking wood floor.
The new space includes fixtures that were repurposed wherever possible and large-scale lifestyle graphics featuring updated photography to show the product “in action.” Real pallets are mounted off of the wall showcasing product that is secured with bungee cords.
A plywood soffit inscribed, “Don’t Forget Your Boots,” covers the back wall so returning customers know exactly where to find their favorite footwear. The rest of the store is filled with merchandise that focuses on telling the new Lehigh Outfitters story—as a retailer that can outfit its customers for any adventure.
Cobalt blue shelves float off the back wall serving as a backdrop of color for the rustic boots and shoes.
By utilizing a variety of authentic materials in creative ways and incorporating a warm, neutral palette, the new Lehigh Outfitters appeals to shoppers looking for shoes and apparel for both work and play.
Oh, and that “to do” list? Consider it done!
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| In Other News… |
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“Once Upon A Time…” Storytelling in Stores |
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Everyone loves a good story. We hear “Once upon a time…” and are immediately captivated, wanting to know what’s going to happen and how the story will end. Most stories contain a message – good will always prevail over evil, persistence always pays off, the ugly duckling can become a beautiful swan. [More] | | | |
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Chute Gerdeman to Design New Hamleys Prototype |
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Chute Gerdeman Retail has been retained by Hamleys, the iconic British toy retailer, to design a new prototype store concept. The 30,000-35,000-sq. ft. prototype store, which is expected to open in 2008, will be located in Dubai. [More] |
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Chute Gerdeman to Lead NASFM Rebranding Effort |
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Chute Gerdeman Retail has been retained by the National Association of Store Fixture Manufacturers (NASFM) to lead a rebranding effort for the association to reflect its long-term strategic direction. [More] |
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Look for Us at the In-Store Marketing Expo |
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George Nauman, Chute Gerdeman Retail Principal and CMO, will be a featured conference speaker at the 2007 In-Store Marketing Expo to be held September 26 and 27 in Chicago. [] |
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Attendees Learn How Color Animates M&M’S World® |
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Attendees at DDI magazine’s Color & Materials Conference West on May 31 heard Elle Chute describe how the team at Chute Gerdeman Retail used a color strategy at M&M’S World® to support the client message that “Chocolate is Better in Color.” [More] |
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CG’s Thought Leaders |
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Since Chute Gerdeman Retail’s beginning in 1989, its members have played active roles in industry organizations such as the Institute of Store Planners (ISP) and the National Association for Store Fixture Manufacturers (NASFM). [More] | | | |
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New Chuties |
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Chute Gerdeman Retail welcomes four new members to its team: Faith Bartrug, Virginia Kistler, Gretchen Ardizzone, and Janna Lansing. [More] | | | |
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