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| Attendees Learn How Color Animates M&M’S World® |
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Attendees at DDI magazine’s Color & Materials Conference West on May 31 heard Elle Chute describe how the team at Chute Gerdeman Retail used a color strategy at M&M’S World® to support the client message that “Chocolate is Better in Color.” She led attendees on a journey through the store design that animates the different colors and mixes of the M&M’S® Brand Candies. Elle and her team know color and use its power to define brands and to emotionally engage the customer. From fixtures to furnishings, color – along with shape and scale – physically reflects the M&M’S® Brand in the space. This choreography of color helped fulfill client expectations and amplified sales.
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| In Other News… |
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“Once Upon A Time…” Storytelling in Stores |
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Everyone loves a good story. We hear “Once upon a time…” and are immediately captivated, wanting to know what’s going to happen and how the story will end. Most stories contain a message – good will always prevail over evil, persistence always pays off, the ugly duckling can become a beautiful swan. [More] | | | |
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“Don’t Forget Your Boots” |
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Lehigh Outfitters came to Chute Gerdeman Retail with a sizeable “to do” list: Do promote Lehigh Outfitters as the home of well-regarded, licensed, footwear and apparel brands; Do make ours a store people will want to shop; and Do increase our customer base to include more women. [More] |
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Chute Gerdeman to Design New Hamleys Prototype |
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Chute Gerdeman Retail has been retained by Hamleys, the iconic British toy retailer, to design a new prototype store concept. The 30,000-35,000-sq. ft. prototype store, which is expected to open in 2008, will be located in Dubai. [More] |
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Chute Gerdeman to Lead NASFM Rebranding Effort |
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Chute Gerdeman Retail has been retained by the National Association of Store Fixture Manufacturers (NASFM) to lead a rebranding effort for the association to reflect its long-term strategic direction. [More] |
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Look for Us at the In-Store Marketing Expo |
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George Nauman, Chute Gerdeman Retail Principal and CMO, will be a featured conference speaker at the 2007 In-Store Marketing Expo to be held September 26 and 27 in Chicago. [] |
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CG’s Thought Leaders |
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Since Chute Gerdeman Retail’s beginning in 1989, its members have played active roles in industry organizations such as the Institute of Store Planners (ISP) and the National Association for Store Fixture Manufacturers (NASFM). [More] | | | |
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New Chuties |
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Chute Gerdeman Retail welcomes four new members to its team: Faith Bartrug, Virginia Kistler, Gretchen Ardizzone, and Janna Lansing. [More] | | | |
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