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| | Cheap and Chic: Store Makeover on a Budget |
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WSA Today invited Chute Gerdeman’s Bess Anderson, Director of Visual Strategy, to critique Pashmere, a boutique in Smyrna, Georgia. In the January issue, Bess offers suggestions on how to give Pashmere a fresh, new look on a budget.
The unique women’s boutique needed a more whimsical and feminine fashion look to draw customers in and make them feel comfortable. In an effort to encourage customers to browse the shoe selection, Bess suggests adding old fashioned cake plates as risers to the center of a new, round table, “Shoes displayed on these risers will look yummy and irresistible, like cupcakes.”
Bess suggests further emphasizing the colorful product by creating a clean white palette and adding ornate frames to the wall cut-outs that feature new arrivals. A larger, framed mirror leans against one wall so customers don’t have to head to the fitting rooms to see the shoes they’re trying on. And they can see a complete head-to-toe look!
Call us to learn more about Bess’s DIY makeover. She would love to share her insights with you on what’s new in shoe retailing or to give you some quick fix visual ideas you can incorporate into your own store.
 About Bess Anderson
As Director of Visual Strategy Bess helps her clients develop and interpret business objectives into exciting visual concepts. With more than 20 years of industry experience, she has been responsible for strategic visual planning, design and development, in-store branding, conceptual planning, management and implementation, and fixture planning. She has worked for such clients as Ashley Stewart, C&A Brazil, Christopher & Banks, Disney, Hamleys (UK), Kohl’s, Lane Bryant, Ross-Simons, and Shopko.
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| In Other News… |
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Experience Barbie® Flagship with Chute Gerdeman |
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In celebration of Barbie’s 50th year, Mattel opened the first ever Barbie flagship store earlier this month in Shanghai China.
Partnering with the world’s premier toy company, Mattel Inc., Chute Gerdeman Retail has created Barbie-themed experiences within the first ever Barbie flagship store, which opened earlier this month in Shanghai, China. [More] |
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Celebrating 20 Years with 20/20 Vision |
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In celebration of Chute Gerdeman’s 20th anniversary, we’re introducing a new Gist feature—20/20 Vision. Twenty years at the forefront of retail strategy and design has given us a unique perspective on our ever-changing industry, and our trendwatchers are bringing you their insights—everything from consumer trends and hot new concepts to cutting-edge materials and great do-it-yourself visual techniques. We’ll include five great finds in each quarterly Gist this year. By the end of our 20th year, you’ll have 20 great new ideas—all to give you a better view of the retail world. [More] |
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Let's Meet Up at GlobalShop |
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As you plan your visit to GlobalShop, we would like to invite you to learn why Chute Gerdeman Retail is one of America's fastest-growing and most respected branding and retail design firms.
Please join CG’s President and Chief Creative Director Brian Shafley and client Paul Currie of Hamleys, the iconic U.K. toy retailer, as they share the story of Hamleys’ expansion into the Middle East, Ireland, India and Asia. The two are featured speakers at the session “Interpreting Your Brand Globally,” on Tuesday, March 24, from 3:00-4:00 p.m. [More] |
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Chute Gerdeman-designed Logos Named Award-winners |
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Chute Gerdeman’s logo designs for Swiss Farms, Shopko, Flippers Pizzeria, and the Association for Retail Environments were chosen as winners in the American Graphic Design & Advertising competition. The four logos will be published in American Graphic Design & Advertising 25, available November 2009. [More] |
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Katie's Top Five |
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Read on as Katie takes us on a visual “blast from the past,” with these retro-inspired materials. [More] |
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CG at the Podium |
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Denny and Joanna will be on the road this spring speaking at major industry events around the world. Check your calendars and hit the road with us. [More] |
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Q&A with Wendy Johnson
Senior Program Director for Barbie® Shanghai |
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The Gist sat down with Wendy Johnson, Executive Vice President of Account Management, in its continued quest to get inside the creative minds at Chute Gerdeman Retail. Wendy joined Chute Gerdeman as the firm's first college intern and is now one of Chute Gerdeman’s most tenured executives. [More] |
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CG in the News |
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Several Chute Gerdeman concepts have recently been featured in the news. Read more about Hamleys, Shopko, and Shopko Express. [More] |
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