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CG At The Podium


Denny and Joanna will be on the road this spring speaking at major industry events around the world. Check your calendars and hit the road with us.

Joanna Felder Joanna Felder To Speak At Vision Expo East

At this month’s International Vision Expo East, Chute Gerdeman’s Creative Strategy Director, Joanna Felder will join a power panel focused on Retail Merchandising in the optical category. Bringing together all eyecare professionals under one roof, International Vision Expo East is the east coast edition of the leading optical event in the US. Industry professionals including optometrists, opticians, ophthalmologists, retailers, and laboratory technicians will be in attendance at the show from March 26-28, 2009.

International Vision Expo East
Retail Merchandising Power Panel (Session 3308)
Date: Saturday, March 28, 2009
Time: 12:45-2:45 p.m.
Location: Jacob K. Javits Convention Center, New York, New York

Panelists:   Joanna Felder, Director of Creative Strategy, Chute Gerdeman
Brad Childs, Vice President and COO, Eyetique
Travis Reed, Creative Projects Specialist, IADT Chicago
Ed Beiner, Owner, Ed Beiner Stores
Stephanie De Long, Editor-in-Chief, Eyecare Business Magazine
Sponsored by Inventory Management, this powerhouse panel, moderated by Stephanie De Long, editor-in-chief of Eyecare Business, brings together four leading experts in the field of merchandising—both outside retail gurus and optical merchandising superstars. From trends in window displays to tips on bringing frame boards to life, the hands-on format of this two-hour course will provide tricks of the trade and strategies for getting the most bang for your merchandising buck.

If you will not be attending the event, but would like a copy of Joanna’s presentation, let us know and we will be happy to share a copy with you!


Making Space Work Harder Through Inspirational Design Denny Gerdeman To Speak At World Retail Congress

At the upcoming World Retail Congress in Barcelona, Spain, Denny Gerdeman will address the prestigious gathering, discussing the topic “Making Space Work Harder Through Inspirational Design.” The World Retail Congress is the most influential and highest profile gathering of the retail industry across all sectors at global level. More than 1,000 board-level executives from the world’s biggest and most influential retailers will attend the May 6-8 event.World Retail Congress

Making Space Work Harder Through Inspirational Design


Date: Thursday, May 7, 2009
Time: 4:00 p.m. - 5:00 p.m.
Location: Centro De Convenciones
Panelists:   Denny Gerdeman, Chute Gerdeman Retail
John Ryan, Retail Week
Lewis Allen, Portland Design
James R. Tippman, FRCH Design Worldwide
With many retailers scaling back capital-intensive store rollouts, it has never been more important to declutter, differentiate and define retail space. Selected leading-edge design houses will illustrate how to create desire and inject a little theatre into shopping through design. Together they will provide innovative examples of how to create environments that connect with the consumer.


    
In Other News…
Barbie Experience Barbie® Flagship with Chute Gerdeman
In celebration of Barbie’s 50th year, Mattel opened the first ever Barbie flagship store earlier this month in Shanghai China.

Partnering with the world’s premier toy company, Mattel Inc., Chute Gerdeman Retail has created Barbie-themed experiences within the first ever Barbie flagship store, which opened earlier this month in Shanghai, China.
[More]
20/20 Celebrating 20 Years with 20/20 Vision
In celebration of Chute Gerdeman’s 20th anniversary, we’re introducing a new Gist feature—20/20 Vision. Twenty years at the forefront of retail strategy and design has given us a unique perspective on our ever-changing industry, and our trendwatchers are bringing you their insights—everything from consumer trends and hot new concepts to cutting-edge materials and great do-it-yourself visual techniques. We’ll include five great finds in each quarterly Gist this year. By the end of our 20th year, you’ll have 20 great new ideas—all to give you a better view of the retail world. [More]
Let's Meet up at GlobalShop Let's Meet Up at GlobalShop
As you plan your visit to GlobalShop, we would like to invite you to learn why Chute Gerdeman Retail is one of America's fastest-growing and most respected branding and retail design firms.

Please join CG’s President and Chief Creative Director, Brian Shafley, and Paul Currie of Hamleys, the iconic U.K. toy retailer, as they share the story of Hamleys’ expansion into the Middle East, Ireland, India, and Asia. The two are featured speakers at the session “Interpreting Your Brand Globally,” on Tuesday, March 24, from 3:00-4:00 p.m.
[More]
Cheap and Chic: Store Makeover on a Budget Cheap and Chic: Store Makeover on a Budget
WSA Today invited Chute Gerdeman’s Bess Anderson, Director of Visual Strategy to critique Pashmere, a boutique in Smyrna, Georgia. In the January issue, Bess offers suggestions on how to give Pashmere a fresh, new look on a budget. [More]
Awards Shopko and Hamleys Win First Place Awards
Chute Gerdeman Retail’s store designs for Hamleys and Shopko both won first place awards in Chain Store Age’s 2008 Retail Store of the Year design competition. [More]
Logo Awards
Chute Gerdeman’s logo designs for Swiss Farms, Shopko, Flippers Pizzeria, and the Association for Retail Environments were chosen as winners in the American Graphic Design & Advertising competition. The four logos will be published in American Graphic Design & Advertising 25, available November 2009. []
Trends Katie's Top Five
Read on as Katie takes us on a visual “blast from the past,” with these retro-inspired materials. [More]
Q & A Q&A with Wendy Johnson
Senior Program Director for Barbie® Shanghai
The Gist sat down with Wendy Johnson, Executive Vice President of Account Management, in its continued quest to get inside the creative minds at Chute Gerdeman Retail. Wendy joined Chute Gerdeman as the firm's first college intern and is now one of Chute Gerdeman’s most tenured executives. [More]
In the News CG in the News
Several Chute Gerdeman concepts have recently been featured in the news. Read more about Hamleys, Shopko, and Shopko Express. [More]
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