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| CG in the News |
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Several Chute Gerdeman concepts and CG employees have recently been featured in the news. Read more about Hamleys, Shopko, and Shopko Express.
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New Lighting Helps Retailers Cut Utility Bills, Boost Sales
CSNews—March 9, 2009
Stores operated by industry innovator Sheetz Inc., for example, evolved from earlier prototypes that "were a bit like Las Vegas [with zebra-striped ceilings]," Pizzini noted. "The idea was high-energy and in-and-out fast."
Later prototypes, designed by Chute Gerdeman Retail, sent a different message. "To appeal to a broader audience, specifically women, Sheetz launched the world's first convenience restaurant," said the firm's Elle Chute.
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Permission to Play
DDI—February 2009
When London-based Hamleys unveiled the first pieces of its flagship Regent Street store refurbishment, the iconic toy retailer made its bold opening statement with an equally iconic red, double-decker London bus at the heart of its redesign.
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Store of the week: Hamleys Dubai
Retail Week—February 27, 2009
How portable is a retail brand and when is it so linked to a particular location that it's hard to see it working anywhere else?
The task facing US consultancy Chute-Gerdeman, charged with creating a format that would take Hamleys beyond its central London base, was a tough one.
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Shopko redesign earns top honors
Drug Store News—February 11, 2009
One of Drug Store News’ sister publications has given a retailer a top honor for the recent redesign of its stores.
Chain Store Age gave Shopko a first-place award in its Retail Store of the Year design competition for its new prototype store that debuted early last year in Suamico, Wis., and will feature the new store design in its February issue, Shopko announced Monday.
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Shopko redesign wins magazine’s top honor
The Business Journal of Milwaukee—February 9, 2008
Shopko Stores has won first place in Chain Store Age magazine's "2008 Retail Store of the Year" design competition for Shopko's new prototype store that debuted in the Green Bay area early last year. |
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Shopko updates its Shopko Express Rx Stores
Drug Store News—February 6, 2009
"The new Shopko Express Rx is warm and welcoming-just like the Shopko prototype," stated Adam Limbach of Chute Gerdeman Retail, a strategic retail design and branding company.
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| In Other News… |
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Experience Barbie® Flagship with Chute Gerdeman |
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In celebration of Barbie’s 50th year, Mattel opened the first ever Barbie flagship store earlier this month in Shanghai China.
Partnering with the world’s premier toy company, Mattel Inc., Chute Gerdeman Retail has created Barbie-themed experiences within the first ever Barbie flagship store, which opened earlier this month in Shanghai, China. [More] |
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Celebrating 20 Years with 20/20 Vision |
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In celebration of Chute Gerdeman’s 20th anniversary, we’re introducing a new Gist feature—20/20 Vision. Twenty years at the forefront of retail strategy and design has given us a unique perspective on our ever-changing industry, and our trendwatchers are bringing you their insights—everything from consumer trends and hot new concepts to cutting-edge materials and great do-it-yourself visual techniques. We’ll include five great finds in each quarterly Gist this year. By the end of our 20th year, you’ll have 20 great new ideas—all to give you a better view of the retail world. [More] |
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Let's Meet Up at GlobalShop |
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As you plan your visit to GlobalShop, we would like to invite you to learn why Chute Gerdeman Retail is one of America's fastest-growing and most respected branding and retail design firms.
Please join CG’s President and Chief Creative Director, Brian Shafley, and Paul Currie of Hamleys, the iconic U.K. toy retailer, as they share the story of Hamleys’ expansion into the Middle East, Ireland, India, and Asia. The two are featured speakers at the session “Interpreting Your Brand Globally,” on Tuesday, March 24, from 3:00-4:00 p.m. [More] |
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Cheap and Chic: Store Makeover on a Budget |
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WSA Today invited Chute Gerdeman’s Bess Anderson, Director of Visual Strategy to critique Pashmere, a boutique in Smyrna, Georgia. In the January issue, Bess offers suggestions on how to give Pashmere a fresh, new look on a budget. [More] |
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Chute Gerdeman-designed Logos Named Award-winners |
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Chute Gerdeman’s logo designs for Swiss Farms, Shopko, Flippers Pizzeria, and the Association for Retail Environments were chosen as winners in the American Graphic Design & Advertising competition. The four logos will be published in American Graphic Design & Advertising 25, available November 2009. [More] |
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Katie's Top Five |
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Read on as Katie takes us on a visual “blast from the past,” with these retro-inspired materials. [More] |
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Q&A with Wendy Johnson
Senior Program Director for Barbie® Shanghai |
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The Gist sat down with Wendy Johnson, Executive Vice President of Account Management, in its continued quest to get inside the creative minds at Chute Gerdeman Retail. Wendy joined Chute Gerdeman as the firm's first college intern and is now one of Chute Gerdeman’s most tenured executives. [More] |
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CG in the News |
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Several Chute Gerdeman concepts have recently been featured in the news. Read more about Hamleys, Shopko, and Shopko Express. [More] |
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