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Experience Barbie® Flagship with Chute Gerdeman
Issue: March 2009
In celebration of Barbie’s 50th year, Mattel opened the first ever Barbie flagship store earlier this month in Shanghai, China. Partnering with the world’s premier toy company, Chute Gerdeman Retail has created Barbie-themed experiences within the store, including a Fashion Runway just for girls as well as a Design Center where budding fashion designers can create their own look for Barbie.
Opening on Shanghai’s trendy Huaihai Road, Barbie Shanghai offers six floors of all things Barbie. Barbie Shanghai is more than a store; it’s a place where the spirit of Barbie comes to life and girls’ dreams really can come true. [More]
In celebration of Chute Gerdeman’s 20th anniversary, we’re introducing a new Gist feature—20/20 Vision. Twenty years at the forefront of retail strategy and design has given us a unique perspective on our ever-changing industry, and our trendwatchers are bringing you their insights—everything from consumer trends and hot new concepts to cutting-edge materials and great do-it-yourself visual techniques. We’ll include five great finds in each quarterly Gist this year. By the end of our 20th year, you’ll have 20 great new ideas—all to give you a better view of the retail world. [More]
As you plan your visit to GlobalShop, we would like to invite you to learn why Chute Gerdeman Retail is one of America's fastest-growing and most respected branding and retail design firms.
Please join CG’s President and Chief Creative Director, Brian Shafley, and Paul Currie of Hamleys, the iconic U.K. toy retailer, as they share the story of Hamleys’ expansion into the Middle East, Ireland, India, and Asia. The two are featured speakers at the session “Interpreting Your Brand Globally,” on Tuesday, March 24, from 3:00-4:00 p.m. [More]
WSA Today invited Chute Gerdeman’s Bess Anderson, Director of Visual Strategy to critique Pashmere, a boutique in Smyrna, Georgia. In the January issue, Bess offers suggestions on how to give Pashmere a fresh, new look on a budget. [More]
Chute Gerdeman Retail’s store designs for Hamleys and Shopko both won first place awards in Chain Store Age’s 2008 Retail Store of the Year design competition. [More]
Chute Gerdeman’s logo designs for Swiss Farms, Shopko, Flippers Pizzeria, and the Association for Retail Environments were chosen as winners in the American Graphic Design & Advertising competition. The four logos will be published in American Graphic Design & Advertising 25, available November 2009. [More]
Denny and Joanna will be on the road this spring speaking at major industry events around the world. Check your calendars and hit the road with us. [More]
The Gist sat down with Wendy Johnson, Executive Vice President of Account Management, in its continued quest to get inside the creative minds at Chute Gerdeman Retail. Wendy joined Chute Gerdeman as the firm's first college intern and is now one of Chute Gerdeman’s most tenured executives. [More]
