 | |  | | CG at the Podium. |
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Denny Gerdeman will be speaking on three separate occasions at GlobalShop next week, George Nauman will moderate a panel at the Convenience Store News Future Forum in April. Read more about each session below.
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GlobalShop 2008
“Chocolate as Culture: Unwrapping the Design Experience”
Date: Tuesday, March 18, 2008
Time: 1:30-2:30 p.m.
Speakers: Denny Gerdeman, Principal, Chute Gerdeman Retail
Ken Nisch, Chairman, JGA
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It is estimated that more than one billion people worldwide eat some form of chocolate every single day. Changing lifestyles suggest that chocolate is “the new wine.” People at dinner parties are asking, “What percent are you?” and considering everything from where chocolate comes from to the ethics, health benefits and gourmet qualities of the frequent indulgence.
Expanded consumer interest is opening the door for the type of specialization that was typically reserved for categories such as fashion and cosmetics. Through their respective exploration of chocolate in the global market, Chute Gerdeman Retail and JGA have helped segment and differentiate a number of highly visible and commercially successful chocolatiers such as Hershey’s, Peterbrooke Chocolatier, Hoffman’s Chocolates, Godiva, and Lindt.
Denny Gerdeman and Ken Nisch will review how their experiences have been inspired by insights into cultural, demographic and food psychology, and how this understanding was strategically used to distinguish each of these iconic brands. This new age of chocolate fuses the social, ecological, and political in a specialty retail category that has typically been associated with fun, entertainment, and self-indulgence. |
“Store of the Year: Not Just a Beauty Contest--Yesterday's Store Design Award Winners”
Date: Wednesday, March 19, 2008
Time: 10:30-11:30 a.m.
Moderator: Andrew McQuilkin, Vice President and Design Director, FRCH Design Worldwide
Speakers: Denny Gerdeman, Principal, Chute Gerdeman Retail
Giorgio Borruso, Principal, Giorgio Borruso Design
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Ever wonder what the magic formula is for a retail store winning top design award for the year? Be inspired as this award-winning panel takes a look back over the past 10 years to see where they are now. Are they just as successful today as the year they won? Our expert panel (past Store of the Year winners and judges) will present the Store of the Year that most inspired their careers/projects and tell us why. They will discuss the magic formula: the conditions required to plan a successful store design, the elements that create great retail design and what it takes to inspire recognition and move the industry forward. With your help, the panel will debate and decide which Store of the Year of the past 10 years is the Institute of Store Planners' “Best of the Best.” |
“Creating a Powerful Customer Experience at Bank of America”
Date: Thursday, March 20, 2008
Time: 10:30-11:30 a.m.
Moderator: Denny Gerdeman, Principal, Chute Gerdeman Retail
Speaker: Ray Ehscheid, Senior Vice President of Store Design and Merchandising, Bank of America
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Learn how Bank of America leverages the lessons of retail and contract design to create a powerful brand and customer experience across its 5,700 stores. Ray will explain how his company incorporates fixtures and visual merchandising elements to create a branded customer experience in all Bank of America Banking Centers branches while achieving environmental, social, and bottom-line goals. |
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Convenience Store News’ Future Forum
George Nauman
“Retail Format Innovation: Designing store layouts and shopping experiences to gain a competitive advantage.”
Date: Wednesday, April 2, 2008
Time: 10:20-11:30 a.m.
Location: the Renaissance vinoy in St. Petersburg, Florida
Moderator: George Nauman, Principal and Chief Marketing Officer, Chute Gerdeman Retail
Speakers: Bill Reilly, CMO, The Spinx Co.
Faiz Simon, Co-owner, Simon Land Development Group
Scott Shakespeare, Marketing Manager, Maverik Inc.
Marc Jones, Owner, Verona Depot
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Moderating the panel, George will showcase Chute Gerdeman Retail’s convenience store projects including Sheetz, Thorntons, and 7-Eleven. This session will look at how designing store layouts and shopping experiences can give convenience stores a competitive edge. |
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| In Other News… |
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CG Kicks Off Pave Internship Program. |
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The first-place winner of PAVE’s 2007 Student Design Competition will join Chute Gerdeman for a summer internship starting in July. Betty Yiu will spend the summer working with Chute Gerdeman's environments design team. [More] |
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Top 10 Trends in Surfacing. |
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As Chute Gerdeman Retail’s Material & Trend Specialist, Katie Clements is involved in all retail projects providing design support as a materials and color expert. She utilizes her vast knowledge and extensive library to present clients with well thought out selections for fabric, carpet, tile, wallcovering, lighting, furniture and any other special project features. [More] |
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CG in the News. |
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Several Chute Gerdeman-designed concepts and CG employees have recently been featured in the news. Learn more about Hamleys, Ross-Simons, and Lane Bryant. [More] |
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New Chuties. |
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Chute Gerdeman welcomes five new team members. Pete McIlroy is the newest addition to the marketing team, David Birnbaum, Erika Buchholz, and Julianne Wallace join the Design Development team and Connie Holland has been hired as Human Resources Coordinator. [More] |
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