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| CG in the News. |
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Several Chute Gerdeman-designed concepts and CG employees have recently been featured in the news. Learn more about Hamleys, Ross-Simons, and Lane Bryant.
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Sparkle Effect
DDI—March 2008
Ross-Simons wanted their new jewelry store prototype to be friendly and relevant to today's customers. The Chute Gerdeman Retail design team created unique areas, such as a Web desk, a Rolex watch bar, a sit-down bridal area and a lounge area, to encourage socialization and provide opportunities for employee interaction. "These areas create pause points and socialization areas," explains Bess Anderson, director, visual strategy for Chute Gerdeman.
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Revamping Retail
Columbus C.E.O.—March 2008
For a remodel to achieve any boost in sales, retailers need to do more than just change the color of a store's walls or reposition clothing racks, says Denny Gerdeman, principal and co-founder of Chute Gerdeman. |
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Breeding Success
Smart Business Columbus—February 2008
Success breeds success. The tenet is far from revolutionairy, but Denny Gerdeman still spreads it among his 50 employees with vigor. "When you have a successful project and a happy client, guess what? More business," says the principal and co-founder of Chute Gerdeman Retail. |
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Hamleys to Wow Shoppers with Flagship Facelift
Retail Week—January 2008
World-famous toy retailer Hamleys is to embark on a wide-ranging makeover of its flagship Regent Street store within the next month. Hamleys’ incumbent US design consultancy, Chute Gerdeman Retail, has been tasked with transforming the store.
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Ross-Simons’ Jewel Box
Chain Store Age magazine—January 2008
Ross-Simons’ tradition of providing exceptional quality jewelry at affordable prices is reflected in the design of its new store in Providence Place Mall, Providence, R.I. The design, by Chute Gerdeman Retail, Columbus, Ohio, relies on different finishes and other details to provide a shop-like experience
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| In Other News… |
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CG Kicks Off Pave Internship Program. |
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The first-place winner of PAVE’s 2007 Student Design Competition will join Chute Gerdeman for a summer internship starting in July. Betty Yiu will spend the summer working with Chute Gerdeman's environments design team. [More] |
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Top 10 Trends in Surfacing. |
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As Chute Gerdeman Retail’s Material & Trend Specialist, Katie Clements is involved in all retail projects providing design support as a materials and color expert. She utilizes her vast knowledge and extensive library to present clients with well thought out selections for fabric, carpet, tile, wallcovering, lighting, furniture and any other special project features. [More] |
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CG at the Podium. |
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Denny Gerdeman will be speaking on three separate occasions at GlobalShop next week, George Nauman will moderate a panel at the Convenience Store News Future Forum in April.
[More] |
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New Chuties. |
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Chute Gerdeman welcomes five new team members. Pete McIlroy is the newest addition to the marketing team, David Birnbaum, Erika Buchholz, and Julianne Wallace join the Design Development team and Connie Holland has been hired as Human Resources Coordinator. [More] |
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