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| A Passport to London: Modernizing Hamleys Regent St. |
| Issue: September 2008 |
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Ever since Hamleys opened in London in 1766, children of every era have associated the famous toy store with a sense of magic and fun.
With plans to expand into the global marketplace, Hamleys challenged Chute Gerdeman Retail with establishing a strong branded identity for the toy store. One that reflects its unique position as London’s (and perhaps the world’s) oldest and most respected toy store and expresses the unique heritage and character that has led to its longevity and success.
Hamleys has capitalized on its opportunity to not only convey their venerable brand to the rest of the world, but to do it with British style and wit.
To convey this storied brand, the design team came up with a unique and potent CG triple header—combining heritage elements of the Hamleys brand, of London, and of the world of childhood literature. [More]
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| In Other News... |
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Chute Gerdeman Designs New West Marine Concept |
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West Marine, the leading specialty retailer of boating supplies and accessories, has teamed up with Chute Gerdeman Retail to develop a new energetic vision that is brought to life in two flagship stores. [More] |
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CG in the News |
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Chute Gerdeman and several of their design concepts have recently been featured in the news. Read more about C&A Brazil, Shopko, Union Jac, and Ross-Simons. [More] |
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Chute Gerdeman Retail Promotions |
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In announcing three promotions, Brian Shafley, Chute Gerdeman President and Creative Director commented, “Joanna, Cindy, and George are all extremely talented individuals and are integral to Chute Gerdeman’s leadership role in branded retail design. We are honored to have them on our team.” [More] | | | |
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Q&A with Joanna Felder |
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The Gist sat down with Joanna Felder, Director of Creative Strategy, in its continued quest to get inside the creative minds at Chute Gerdeman. Joanna works with clients to develop brand positioning, imaging and retail strategies. [More] |
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