retail expertise from spark to sales

SERVICES

SERVICES

A complete suite of services to deliver successful results.

THINK


IDENTIFY THE CHALLENGE
> Strategic Assessment
> Experience Audits

UNDERSTAND YOUR CONSUMERS & COMPETITION
> Consumer Insights
> Trend Reporting
> Best Practice Studies

SET A COURSE FOR CHANGE
> Opportunity Mapping
> Pre-Concept Validation

CREATE


CRAFT THE FRAMEWORK
> Consumer Profiling
> Brand Strategy

DESIGN THE VISUAL
> Identity Development
> Brand Communications

DESIGN THE SPACE
> Brand Environments
> Visual Merchandising
> Fixture Design

DESIGN THE CONTENT
> Interactive and Digital Media

SCALE


VISUALIZE YOUR EXPERIENCE
> 3D Rendering
> Interactive Rendered Model

DOCUMENT THE DETAILS
> Design Development

EXECUTE THE VISION
> Construction Documentation
> Graphic Artwork and Production
> Fixture and Millwork Coordination
> Installation Coordination

SUPPORT THE FUTURE
> Roll Out
> Employee Education Tools

RETAIL TODAY

RETAIL TODAY

Always creating the next generation of solutions to help you face the challenges of today’s industry.

EMBRACE CHANGE

Brands need to meet changing consumer expectations by reinventing themselves across channels. Be aware of changing demographics and younger audiences with no brand baggage. Start fresh. Invest in building strategies for long-term success.

PROVIDE SOLUTIONS

Go beyond products. Express product knowledge and company trade secrets and differentiators. Successful brands empower customers and cultivate a culture of trust by anticipating needs and aligning with their values.

DIFFERENTIATE EXPERIENCES

Brands can create unique experiences by focusing on local personalities and needs, creating balance between calm and exciting, and pushing the juxtaposition of tactical and digital.

RAVE REVIEWS

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Inspiration and insights delivered right to your inbox.

Dylan’s Candy Bar

Dylan’s partnered with Chute Gerdeman to bring a vibrant mult-level candy land to Chicago’s Magnificent Mile and an edgier addition to their NYC lineup. Both environments are sure to bring out your inner child by enveloping customers with the ultimate candy fantasy.

Detroit Lions Shop Interior

Detroit Lions

Toy Kingdom Exterior

Toy Kingdom

Verizon Wireless – Chicago

Dylan’s Candy Bar

Verizon Wireless – Houston

Sweetwater Sound

Retail News & Perspectives

Frank n Oak - Retail Content - Chute Gerdeman

FROM MASS TO MEMBERSHIP: RETAIL GETS PERSONAL

For years online brands like Netflix and Amazon have championed the ability to make personal recommendations based on data analysis. Online retailers quickly adopted a similar model in hopes to increase basket share, but the adaptation to in-store has missed the mark in some cases. Recently we’ve watched the evolution of data-driven startups disrupt the brick-and-mortar scene by providing a personal touch to digital retail.

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Elaine Evans 40 Under 40 Award - Retail News

design:retail RECOGNIZES ELAINE EVANS IN 40 UNDER 40 AWARD

Chute Gerdeman’s Creative Director, Elaine Evans, has been chosen by design:retail to be part of the magazine’s second annual 40 Under 40, recognizing top professionals in the retail design industry. As a Creative Director, Elaine provides design direction for brand communications programs for retailers, restaurants and consumer goods companies.

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Selfridges - Retail Content - Chute Gerdeman

RETAIL CELEBRATING FASHION WITHOUT DEFINITION

UK-based department store Selfridges is well known for its progressive approach to retail. Even after a century in business this department store is anything but stale. The brand remains on the cutting edge of consumer trends and embraces a retail strategy with constant evolution. Rather than being defined by departments and brands, Selfridges is designing around consumer themes.

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Retail POV - Transforming Data Into Actionable Insights

TRANSFORMING DATA INTO ACTIONABLE INSIGHTS

Because today’s big data is mostly about tracking and measuring the details of transactions, it’s a look back into customers’ past purchase behavior. To make this information meaningful and beneficial — and position your brand for future success — you’ll need to apply design strategy. How can retailers and brands meet shoppers’ growing expectations and create engagement informed by the massive amounts of data available?

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