NEW YORK, NY—Chute Gerdeman Retail, the Columbus, OH-based retail branding and design firm, is profiled in a new book on successful design practices.

The book, “Interior Design in Practice: Case Studies of Successful Business Models,” was coauthored by former American Society of Interior Designers (ASID) national president Terri Maurer and experienced design writer and editor Katie Weeks. The authors, who applaud the firm’s focus on combining good design and solid business strategy, profile Chute Gerdeman’s successful five-step project methodology.

The methodology, although flexible enough to adapt to client differences, provides a framework that ensures that the end result aligns with the retailer’s brand strategy and connects with customers.

More information on the book is available at http://www.wiley.com/WileyCDA/WileyTitle/productCd-0470190531.html

About Chute Gerdeman
Chute Gerdeman is a full-service retail branding and design firm with 40+ employees, emphasizing the power of strategic design to shape clients' brands and inspire their customers. Since 1989, Chute Gerdeman has created retail brands, their identities, their environments and every other customer touch point. The firm's client list includes: the Army & Air Force Exchange Service, C&A Brazil, Delaware North, Kohl's, Levi Strauss, Mattel (Barbie Shanghai), M&M's World, RadioShack, Target and West Marine. Clients benefit from a fully integrated process that utilizes a seamless blend of disciplines—intelligence, brand, design, and implementation—to create compelling, strategic, workable, cost-effective design solutions. With more than 150 awards, including four "Store of the Year" awards, the firm has become one of the most respected design firms in the industry. For more information go to www.chutegerdeman.com.

Return to the Press Room