Sweet! Chute Gerdeman Sweeps Store Design Awards
New York, NY—As America’s retailers gathered here Monday night to celebrate the stars of store design at the ISP/VM+SD International Store Design Awards Ceremony, the biggest star of all was Chute Gerdeman Retail, winning a record six design awards, including the coveted International Store of the Year.
The Columbus, Ohio-based retail design firm took the evening’s top honors for its colorful and fun M&M’s World® Orlando store. The 17,000-sq.-ft. store “creates a wonderful retail experience for shoppers,” according to one of the competition’s judges. “I’ve visited it three times, and each time I’ve witnessed how the environment connects with shoppers of all ages and socioeconomic backgrounds.” Another praised the space for making “a very strong and pervasive brand statement.”
In addition to International Store of the Year honors, M&M’s World® Orlando won first place honors in its category (Specialty Stores over 10,000 sq. ft.), as well as three Special Awards for Innovative Concept, Innovative Lighting and Innovative Fixtures. The store’s fixtures also were honored last year by the National Association of Store Fixture Manufacturers.
Demonstrating Chute Gerdeman’s diverse talents, the firm also took home a Merit Award for Jinsei, a Birmingham, AL-based sushi restaurant that combines traditional Japanese artistry with a hip, modern sensibility.
The awards are presented by the Institute of Store Planners, the only international professional society for retail store planners and designers, and VM+SD (Visual Merchandising and Store Design), a leading national magazine for retail designers and store display professionals.
About Chute Gerdeman Retail
Since 1989, Chute Gerdeman Retail, based in Columbus, OH, has created retail brands, their identities, their environments, and every other customer touch point, including brand communication materials, merchandising fixtures, and packaging. The firm’s client list includes: M&M’S® (Mars), Target, Levi Strauss, 7-Eleven, Sheetz, Chili’s, Einstein Brothers Café, KFC (Japan), Marriott Vacation Club Resorts, Smithsonian, Kohl’s, Club Libby Lu, Pepsi-Cola, CompUSA, Nationwide Arena, Philips Arena and Lowe’s. In 2006, the firm was voted "Designer of the Year" by readers of DDI (Display & Design Ideas) magazine in addition to the numerous awards it has received for design leadership. The company’s work for M&M’S World® Orlando was recently recognized as "International Store of the Year" by the Institute of Store Planners, a professional design organization. For more information, go to www.chutegerdeman.com
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