Create a magical retail space for an iconic brand.

What if there were stores around the world that created an awesome experience through the lens of M&M’s larger-than-life spokecandies?

DESTINATION RETAIL

Chute Gerdeman designed dynamic spaces Orlando, New York’s Times Square, and London to honor each destination’s local culture, provide universal appeal to millions of annual visitors, and be flexible for updates.

BETTER IN COLOR

The design team translated the space into an expression of color, shape, and scale while leveraging character-driven stories. The interior design features curving walls, luminous ceiling elements and a variety of audio/visual effects to lead customers from one experience to the next. The spaces are fun destination spot for guests to indulge in a world of chocolate and collectable treats.

SERVICES

Strategy
Brand Environments

Brand Communication
Visual Merchandising

PROJECT TEAM

Michael Munchoff

Susan Siewny

Steve Boreman

George Waite

The famous brand is bolstered by the infectious personalities of the M&M® characters; whether charming, neurotic, or witty they are undeniably fun and entertaining. When designing a home for these larger-than-life personalities, created a retail experience with universal appeal to reflect the essence of the world’s largest confectionery brand and elevate it to collector status.

By utilizing the latest in LED lighting technology, we developed a solution featuring versatile and dramatic color effects that can be changed for holidays or promotions, making the experience different every time a customer visits.