How do you help an international powerhouse brand up its fashion and retail ante for the Brazilian market—while still being mindful of heritage, culture and customers?
By revolutionizing it.
Working side-by-side with C&A Brazil, the Chute Gerdeman team delivered a fresh and relevant reinvention of merchandise strategy, store design, visual merchandising and brand communications.
What began with brand strategy and visualization, quickly moved to prototype store design, compact iteration, kids-only expression, to our latest project, the jewel in the crown: a floor-to-ceiling re-do of the dazzling new flagship in São Paulo’s prestigious Iguatemi.
Our relationship history with C&A has been long, collaborative and creative, interspersed with passionate Portuguese sidebars and occasional Caipirinha.
Here’s to more of the same.