Embracing Change—From the Inside Out
Organizational change is the kind of subject usually discussed in boardrooms or Business Week articles. It's certainly not what you'd expect to hear a group of designers talking about. Yet, more often than not, changes that start with a design RFP, the proverbial tail, end up wagging the organizational dog.
Lessons Learned: The Strategic Art of Branded Franchising
Turning a single store success into a winning franchise concept requires retail know-how.
Technology’s not-so-quiet revolution
It's changing how your consumer lives, thinks and shops
Turning Shopper Insights into Successful Store Design
Our best work at Chute Gerdeman is informed by consumer insights. Ask a shopper what s/he likes about a shopping experience, and be prepared to take a seat while a torrent of compliments, grumbles and memories spill over. Unmet needs? Oh, yes. Ideas for improvement? Plenty.
