Chute Gerdeman

In an effort to better express the C&A brand story, and to better connect to this specific mall’s clientele, C&A Brazil asked Chute Gerdeman to reimagine this store location into a flagship experience.

C&A Brazil’s store at Shopping Centre Iguatemi was in desperate need of a makeover. In an effort to better express the C&A brand story, and to better connect to this specific mall’s clientele, C&A Brazil asked Chute Gerdeman to reimagine this store location into a flagship experience. The scope of the project was all-encompassing, from complete brand strategy and expression to a total gutting of the interior envelope of the space to allow for a complete overhaul. Every inch of the space was reconsidered, transforming an unexciting, vanilla discount location into a glamorous, luxury fashion destination.

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