Chute Gerdeman

The Army and Air Force Exchange Service (AAFES) has been serving enlistees, officers and their families at home and abroad since 1895. As the demographic of the military changes, so must the messaging and delivery method of this valuable service to best cater to those who serve and protect our country. AAFES, together with Chute Gerdeman, Jones Lang LaSalle and Mozaic, has spent the last year completely rebranding the organization. Now called the Exchange, the military shopper has a home away from home designed to "outfit their life"—wherever that may be.

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