Insightful Perspectives for All

Chutie-created reports, articles, and publications complemented by great news and ideas.

Hai Poke Bowl
1440 428 Chute Gerdeman

Fast Casual’s Biggest Food Trend, Poké, Marinates in the Midwest

The hottest cold food trend and current phenomenon in the fast casual industry is poke. Pronounced ‘po-kay,’ it means “to slice or cut” in Hawaiian.…

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Academy 8 Conference
1440 428 Aliene Chidester

Ali Goes to Italy for Academy Day #8 Conference

A year ago, I studied in Italy at SOA (State of Art) and attended a class specifically focused on Architectural Visualization. Every year my school…

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Skyline of Columbus Ohio
1440 428 Dylan Rea

Columbus: A City Designed for “US”

Brand development is one of the most critical aspects in the evocation of any feeling behind a company, person, or – in this case –…

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Announcement Toast
1440 428 Chute Gerdeman

A Closer Look: FCB/RED + Chute Gerdeman

In August, FCB Chicago took a leap forward in building its business offering with the acquisition of Chute Gerdeman. FCB/RED will now align its award-winning…

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Amazon Pick Up
1440 428 Dylan Rea

Amazon Instant Pickup Caters to the College Campus Consumer

It’s been a whirlwind year for Amazon and they continue to take big steps in retail, becoming one of the most influential companies around the…

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French Quarter
1440 428 Amanda Seevers

IRDC: Retail Recap from the Big Easy

VMSD’s International Retail and Design Conference (IRDC) never ceases to lack in energy and inspiration, especially with the perfect backdrop of the one-of-a-kind city of…

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491 800 Chute Gerdeman

Future Retail: Facts, Myths, and a Path Forward

Future Retail: Facts, Myths, and a Path Forward CHUTE GERDEMAN  //  REPORT Are you overwhelmed by the seemingly never ending reports of the upcoming retail…

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Paper Lighting
1440 428 Dylan Rea

Let There Be LightArt

Last month, Chuties got a chance to meet LightArt’s Leslie Simpson and were designated with a challenge to be inspired. A choice of paper, workstation,…

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Grown in Walmart
1440 428 Chute Gerdeman

Walmart’s New Grown Up Fast Food Offer

Over the last decade the grocery and supermarket scene has seen quite a shift in the physical store makeup. From health clinics to coffee shops…

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1440 428 Amanda Seevers

FCB Chicago Acquires Chute Gerdeman

FCB Chicago Acquires Design Agency Chute Gerdeman FCB Chicago Acquires Design Agency Chute Gerdeman to Expand Retail Division The combined teams will now provide an…

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Fusian Employees
1440 428 Chute Gerdeman

Ones to Watch: Fast Casual Restaurants in the Fast Lane for Growth

You’ve heard the news, the sky is falling on the fast casual segment and it’s doomed. The reality is that the fast casual category is…

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Merchandise Display
1440 428 Chute Gerdeman

From URL to IRL, Everlane Opens “The Lab”

With frustration and the lack of innovation in the retail space, founder Michael Preysman set out to challenge conventions with the creation of Everlane in…

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Retail Summit Attendees
1440 428 Chute Gerdeman

Retail Summit 2017: Smart City. Smart Retail.

We hear from clients and people all over the retail industry, why Columbus? Well, little do they know that Columbus is a true retail hub.…

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491 800 Nathaniel Seevers

Sign Up for The Gist Quarterly Newsletter

Line Friends NYC Interior
1440 428 Chute Gerdeman

LINE FRIENDS is Larger Than Life at Retail

Who could forget faces like these? It was pretty easy to be charmed by these friendly mugs, and our team immediately fell for the LINE FRIENDS family…

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City Kitchen
1440 428 Chute Gerdeman

The Best of NYC Restaurants at Home in City Kitchen

As more and more consumers search for convenient but quality food options on the go, food halls have been popping up across the country. Interestingly…

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Food Trends
1440 428 Chute Gerdeman

Food & Restaurant Trends Hot From Technomic 2017

Recently Technomic hosted their 16th Annual Restaurant Trends & Directions Conference in Chicago, and there was a lot to cover as restaurants are looking for market indicators, hot growth opportunities,…

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Entrance
1440 428 Chute Gerdeman

First Look: Lidl Lands in the U.S.

If you haven’t heard, Lidl has landed. The German discount supermarket chain is the fifth-largest retailer in the world with 10,000 stores in 27 countries…

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Kathy, Director of Food Concepts
1440 428 Chute Gerdeman

Chute Gerdeman Hires Kathy Fiorenza as Account Director of Food Concepts

We are proud to announce Kathy Fiorenza, a skilled consultant in restaurant operations, has joined Chute Gerdeman as Account Director of Food Concepts. In this…

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1440 428 Chute Gerdeman

Inside IKEA: Columbus, Ohio

Last month Swedish home store IKEA opened it’s second Ohio location in Columbus, Ohio. Built on 33 acres of the northeastern corner of the city,…

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310 505 Chute Gerdeman

What’s Your Customer’s Time Worth?

WHAT’S YOUR CUSTOMER’S TIME WORTH? A Chute Gerdeman Consumer Report DEFINING CONVENIENCE FOR BRANDS IN TODAY’S MARKETPLACE Think about your typical day. Not so typical, right?…

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Flagship Store New York
1440 428 Chute Gerdeman

Canada Goose Migrates South to Expand Its Retail Presence

After more than 60 years of success with wholesale distribution and ecommerce, luxury, outdoor apparel brand, Canada Goose, decided the logical next step was brick-and-mortar.…

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Tory Sport Flagship
1440 428 Chute Gerdeman

Tory Burch Blends Fashion and Sport with Athleisure Flagship

While retail as a whole seems to be falling flat, the Athleisure category is still heating up. Morgan Stanley predicts that, by 2020, activewear will…

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Flagship Store
1440 428 Chute Gerdeman

M.Gemi Drives Online Sales With Brick-and-Mortar

Luxury footwear brand, M.Gemi has taken a page from some of the industry’s best online, direct-to-consumer brands like Warby Parker, Everlane, and Bonobos. With a…

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1440 428 Chute Gerdeman

A San Francisco Snapshot: Exploring Retail by the Bay

Home to some of the world’s best technology startups, the famous Fisherman’s Wharf, Painted Ladies, Cable Cars and the beautiful Golden Gate Bridge, San Francisco…

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Pop-Up
1440 428 Chute Gerdeman

Louis Vuitton X Jeff Koons Pop-Up in NYC

Located on Madison Avenue just across from Barney’s, Louis Vuitton opened up an exclusive pop-up in collaboration with Jeff Koons. Well known for his balloon…

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Fresh Eats MKT Exterior
1440 428 Chute Gerdeman

Kroger Unveils a Fresh New Convenience Store Concept

Do you ever find yourself in need of a last minute ingredient for a tasty dish you’re preparing for dinner? Perhaps you forgot to pick…

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310 505 Chute Gerdeman

“The food concepts that have momentum are doing 4 key things…”

What’s driving restaurant concepts to evolve? Insights from Kathy Fiorenza, Account Director of Food Concepts Bringing a background in restaurant operations with a focused eye…

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Store of the Future
1440 428 Chute Gerdeman

Augmented Retail: Bridging the Online and Offline Experience

In 2008, Portuguese founder José Neves launched Farfetch as an ecommerce portal for luxury brands and boutiques to elevate their online presence and maintain their independent retail…

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600 650 Nathaniel Seevers

The Gist Spring 2017 Issue

Yeti Exterior
1440 428 Jay Highland

Yeti Debuts a Cool(er) Brand Experience

Jealousy. That was the first emotion I experienced when I walked into the new Yeti flagship in Austin. Totally green with envy. How did this…

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Pelotonia
1440 428 Chute Gerdeman

One Goal. Find a Cure.

At Chute Gerdeman, our team is dedicated to one idea: Creating Good. While our passion is delivering design services in partnership with amazing clients, our…

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Neil Stern
1440 428 Chute Gerdeman

Q&A With Neil Stern

Ever wish you had a crystal ball to see into the future? In our latest Q&A with industry influencer and futurist Neil Stern, we explore his retail…

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Manhattan Bridge
1440 428 Chute Gerdeman

New York, New Day, New Inspiration

Sure, we’ve spent our fair share of time scouring the retail and restaurant scene of New York City’s streets, but it seems as though there’s…

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Austin Capitol Building
1440 428 Chute Gerdeman

Austin City. No Limits.

Austin, feeling in many ways like a rambunctious, western-influenced Berkeley, is a most unlikely capitol for American’s largest red state. But as a long-time resident…

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Reformation Interior
1440 428 Chute Gerdeman

Redefining the Store of the Future

We hear so much about the store of the future and the predictions for what will make up this futuristic concept that seemingly solves all…

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40 Under 40 Winner Nicole Faccinto
1440 428 Chute Gerdeman

design:retail Recognizes Nicole Faccinto in 40 Under 40 Award

Chute Gerdeman’s Design Director, Nicole Faccinto, has been chosen by design:retail to be part of the magazine’s third annual 40 Under 40, recognizing top professionals…

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BarkBox Celebration
1440 428 Chute Gerdeman

Bark & Co Hosts a Pawrty with a Purpose

Recently the New York based Bark & Co., known for its dog-toy-and-treat subscription boxes, BarkBox, hosted a Hoppy Easter event at their Columbus Customer Engagement…

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Seattle Restaurant
1440 428 Chute Gerdeman

Spotlight: Seattle Food Scene

Without a doubt the Seattle culinary scene is a destination unbeknownst to itself. Often overshadowed by the ever-popular and trendy Portland, Seattle is making a…

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EuroShop Entry
1440 428 Chute Gerdeman

EuroShop 2017: Highlights of Innovation & Inspiration

Once every three years, industry leaders from around the globe gather in Dusseldorf, Germany—a city known for its fashion and artistic moments—to showcase and admire…

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Toy Kingdom Entry
1440 428 Chute Gerdeman

Chute Gerdeman Wins Shop! Design Award for Toy Kingdom

Toy Kingdom is not playing around. The larger than life toy store experience took home Best Hardline Specialty over 7500 sq. ft. in last night’s…

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1440 428 Chute Gerdeman

VMSD Magazine Selects Jeff Wietrzykowski for 2017 Designer Dozen

The industry is full of creative talent, and there is nothing better than to watch your very own emerge as a rising star amongst some…

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Ponce City Market
1440 428 Chute Gerdeman

Exploring Atlanta’s Mixed-Use Mecca Ponce City Market

When in the Atlanta area, a visit to Ponce City Market is an absolute must to satisfy your need for food, inspiration and, of course,…

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The Austin Hotel Pool
1440 428 Chute Gerdeman

Casper Creates the SXSW Sleep Experience

Austin’s annual festival South by Southwest (SXSW) known for music, film, and educational sessions, proves to still be one of the hottest places for a…

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Tapas Bar Dining
1440 428 Chute Gerdeman

En Route: The Evolution of the Airport Dining Experience

As traveler expectations continue to increase the en route dining experience has been elevated in airports across the US. From high-end restaurants with Michelin star…

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BrewDog Taproom
1440 428 Chute Gerdeman

BrewDog Crafts a Community of Consumers

Hailing from North East Scotland, BrewDog is the largest and fastest growing craft brewer in Europe. Since 2007, they’ve rapidly built a global reputation for…

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Store Entry
1440 428 Chute Gerdeman

Abercrombie & Fitch Debuts a More Demure Retail Presence

After overexpansion, failing brand introductions, and the firing of the highly controversial CEO, Mike Jeffries, it’s no secret that Abercrombie & Fitch has been under…

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491 800 Nathaniel Seevers

The Gist Winter 2017 Issue

1440 428 Chute Gerdeman

An Ice House Overhaul

Since 2000, we’ve been lucky to call the Brewery District our home, occupying what was originally known as the Hoster Brewing Ice House. Built in…

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Street Signs in Nashville
1440 428 Chute Gerdeman

Explore, Eat, Repeat: A Taste of Nashville

Rising up the ranks in as one of America’s hottest destinations, Nashville’s slow-paced charm and Southern hospitality is garnering some serious attention. From the ever…

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Doug Stephens
1440 428 Chute Gerdeman

Doug Stephens Talks Reengineering Retail

As founder of Retail Prophet, Doug Stephens, is one of retail’s top global influencers and futurists. He’s advised many of the best-known retail brands both…

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Tiles
1440 428 Chute Gerdeman

Exploring Florim: Factory Tour & Tile Fabrication

During a recent trip to Nashville, we had the opportunity to visit the Florim USA factory to see the company’s manufacturing process. The tour was…

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tasty Made Exterior
1440 428 Chute Gerdeman

Chipotle Tests the Market With Tasty Made

Ever since the E. Coli outbreak in November of 2015, fast casual chain Chipotle, known for “food with integrity,” has been working to rebuild trust…

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1440 428 Chute Gerdeman

Building the Future with Human-Centered Design

Emotional analytics, human centered design, empathetic design, the human experience, emotional intelligence, human rights, humanitarian efforts – the human element is everywhere. So what exactly…

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West Elm Hotel Room
1440 428 Chute Gerdeman

Brand Extension: The New Hospitality Lifestyle

With consumer travel up, and a desire for localized experiences (hello Airbnb), the boutique hotel business is booming. Last year we watched as large chains…

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Drive Thru
1440 428 Chute Gerdeman

Starbucks Drives a Digital Connection with Customers

While geared for ease and convenience the traditional drive thru can still be a point of frustration for many consumers. Over the years, fast food…

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1440 428 Chute Gerdeman

Urban Exploration: A New Frontier for North Face

After 50 years in business it’s hard to believe that 5th Avenue, let alone Manhattan, is new territory for the outdoor lifestyle brand, North Face.…

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Store Entry
1440 428 Chute Gerdeman

Adidas Takes Over Turf With a 5th Avenue Flagship Experience

If you thought sports were competitive, make a pit stop on 5th Avenue to check out one of the biggest public throwdowns in brand history.…

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1440 428 Chute Gerdeman

Social Bite: Good Food for a Good Cause

Social Bite is a social enterprise that helps the homeless through its five sandwich shops and full-service restaurant. Founders Josh Littlejohn and Alice Thompson were…

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1440 428 Chute Gerdeman

Holiday Highlights: New York City Window Displays

Every year New York City’s finest department stores and retailers spend months meticulously crafting a vision for their holiday window displays. From materials to mechanics…

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1440 428 Chute Gerdeman

Brands Transforming the Future of Customer Experiences

Legendary UCLA coach John Wooden once said, “It’s the little details that are vital. Little things make big things happen.” His words don’t just apply…

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London Design
1440 428 Chute Gerdeman

Exploring the Sights and Sounds of London’s Design Mecca

In late September, the world came together in London, England to celebrate all that’s wonderful about design, fashion, and architecture. Creating a melting pot of…

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Giraffes
1440 428 Chute Gerdeman

Feed the Giraffe: Making Memorable Retail Moments

What is it that creates a memorable retail experience? We keep hearing about brick-and-mortar being dead, but if brick-and-mortar is dead, what is Amazon doing…

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Detroit
1440 428 Chute Gerdeman

Entrepreneurial Spirit Drives Detroit Transformation

Today, it seems there is no shortage of people talking about transformation in the retail and restaurant design industries. Whether it’s about making a dramatic change,…

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491 800 Nathaniel Seevers

The Gist Fall 2016 Issue

People waling on the beach
1440 428 Chute Gerdeman

One Design Does Not Fit All

In the 80’s Tony Margolis and Bob Emfield along with their wives dreamed up a life that meant never leaving the beach behind. It manifested…

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Brooklyn
1440 428 Chute Gerdeman

Out & About in the Brooklyn Borough

Brooklyn, one of New York City’s five boroughs, presents an interesting mix of young and old, and different points of view, which mirrors both the…

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Cycling Outdoors
1440 428 Chute Gerdeman

Culture and the Connection to Consumer Experiences

Culture is more important than ever. Just saying the word…

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Ghostbusters Virtual Reality
1440 428 Chute Gerdeman

A Tale of Two Virtual Realities

We’re always looking for ways to energize digital and projected experiences, taking them to a grander level, because even digital can fall flat and feel…

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SHEETZ
1440 428 Chute Gerdeman

Are Convenience Stores a Threat to Restaurants?

The October issue of QSR Magazine explores how convenience stores are keeping up with the premium-food game and threatening limited-service operators for market share. Food-forward…

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Columbus CEO magazine
1440 428 Chute Gerdeman

Columbus CEO Magazine Explores Where Retail Works

The October issue of Columbus CEO Magazine focuses on the robust retail ecosystem of Central Ohio as an integral part of the Columbus 2020 economic…

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1440 428 Chute Gerdeman

Cité Mémoire: A Projection of Montréal

Cité Memoire is a digital installation integrated into the neighborhood of Old Montreal…

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Lukes Diner Pop-Up
1440 428 Chute Gerdeman

Netflix Brings Luke’s Diner to Fans

When our team heard about Netflix bringing the famous Luke’s Diner of Gilmore Girls to over 200 coffee shops across the U.S., we knew it…

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Montreal IRDC 2016
1440 428 Chute Gerdeman

IRDC 2016: Highlights from Montréal

This year’s IRDC conference in Montreal promised to bring industry leaders together…

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Everytable prepared meals
1440 428 Chute Gerdeman

Restaurant Concepts Serving Up Social Good

We look for inspiration and innovation in all service sectors of the restaurant industry, but of recent we’ve noticed a few who are making a…

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Google Fiber Space Interior
1440 428 Chute Gerdeman

Google’s Community Fiber Space

Consumers have more and more options when it comes to high-speed Internet access, and Google was not about to miss the opportunity to earn a…

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The Library Of Things Shipping Container
1440 428 Chute Gerdeman

The Sharing Economy Creates a Social Enterprise

After the Great Recession in 2009, consumers were required to reevaluate their values and look at purchases in a whole new way. Meanwhile a younger…

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Kellogg's NYC Cafe
1440 428 Chute Gerdeman

Kellogg’s Thinks Outside the Box with a Cereal Cafe

In the face of changing consumer preferences, blurring lines between dayparts, and decline in overall cereal sales, Kellogg’s set out to create an out-of-the-box concept…

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Maplewood Restaurant
1440 428 Chute Gerdeman

Fine Casual Dining with Cool California Flair

Food trends often follow lifestyle trends. Today, everything from…

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491 800 Nathaniel Seevers

The Gist Summer 2016 Issue

Person on a computer
1440 428 Chute Gerdeman

Catering to Convenience Seeking Consumers

Convenience is today’s norm. It’s expected. Retailers, restaurants, and consumer goods brands…

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New Orleans
1440 428 Chute Gerdeman

FMI Energy & Store Development Conference

Transforming Data Into Actionable Insights Join us at FMI’s Energy & Store Development Conference in New Orleans as we explore transforming data into actionable insights.…

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Montreal
1440 428 Chute Gerdeman

CG Appearances IRDC

Building the Bridge Between Business and Creative Join us at IRDC 2016 in Montréal for an educational session as we discuss aligning creative goals with…

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Will Leather Boxcar
1440 428 Chute Gerdeman

Will Leather Goods Boxcar Boutique

While traveling across Oregon early this summer I happened upon some pretty interesting restaurants, retail, and of course nature! Of these my favorite was the WILL Leather Goods store.…

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Inside Sonos
1440 428 Chute Gerdeman

Brick-and-Mortar as Brand Marketing

Over the last decade retailers have feared the threat that online only brands posed to brick-and-mortar’s relevance. You’ve heard the headlines “Brick and Mortar is…

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Produce at Aldi
1440 428 Chute Gerdeman

Aldi Moves from Minimal to Modern Convenience

With over 1,500 stores across the US, the German supermarket chain ALDI has been steadily growing over the last 30 years. The brand is known…

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Evan Williams Bourbon
1440 428 Chute Gerdeman

Exploring the Spirit of the Evan Williams Bourbon Experience

There was a time in my life I thought I didn’t like bourbon…

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Visual Display
1440 428 Chute Gerdeman

A Designer’s Eye: Louisville Visual Guide

In our quest to gather inspiration and best practices, our recent travels took us to…

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Veggie Prêt
1440 428 Chute Gerdeman

Pret A Manger Pops Up with Test Concepts

Retailers are known for seasonal floor set changes, but it’s rarely an initiative that you see many restaurants undertake. As consumers increase interest in eating…

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1440 428 Chute Gerdeman

Macy’s Takes on Consumer Lifestyles With a Personal Touch

With continued sales declines, today’s department store brands continue to struggle to provide consumers a reason to shop in an ever-competitive retail landscape. Online brands…

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NeoCon 2016
1440 428 Chute Gerdeman

NeoCon 2016 Highlights

NeoCon, which takes place annually at the Merchandise Mart in Chicago, IL is three days full of classes, keynotes, and the opportunity to see the…

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1440 428 Chute Gerdeman

From Mass to Membership: Retail Gets Personal

For years online brands like Netflix and Amazon have championed the ability to make personal recommendations based on data analysis. Online retailers quickly adopted a…

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C-Store Design
1440 428 Chute Gerdeman

C-Store Design Impacts Consumer Food Purchases

Breakthrough study by Technomic and Chute Gerdeman examines role of design elements in convenience store foodservice program success COLUMBUS, OH—Store design plays a crucial role…

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Portable Food
1440 428 Chute Gerdeman

C-Stores Appeal to America’s Favorite Snack Time

Traditional mealtimes for breakfast, lunch and dinner have been tossed to the wayside as we’ve created a culture of snacking. In fact, according to research…

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New York City View
800 600 Chute Gerdeman

New York Retail Roundup

While I was recently in New York I had some time to check out new retail…

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Ordering Kiosks
1440 428 Chute Gerdeman

From Customer Service to Self-Service: Automating the Restaurant Experience

From increasing minimum wage and concerns over labor costs to creating a customized experience and a desire for faster service, technology is forcing its way…

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Meal Delivery
1440 428 Chute Gerdeman

A Closer Look at Direct-to-Consumer Grocery Delivery

Established online players like Amazon are grabbing up new markets, while traditional grocers…

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310 505 Nathaniel Seevers

Food Forward C-Store Design

FOOD-FORWARD C-STORE DESIGN DRIVING FOOD SERVICE TRAFFIC AND SALES An exclusive report from Chute Gerdeman and Technomic In order to compete effectively in the increasingly…

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Selfridges
1440 428 Chute Gerdeman

Retail Celebrating Fashion Without Definition

UK-based department store Selfridges is well known for its progressive approach to retail. Even after a century in business this department store is anything but…

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Convenience Store
1440 428 Chute Gerdeman

From Fuel to Food: C-Stores Shift Focus

Shifting focus from fuel to food, convenience stores are ramping up their food service offer to stay competitive with QSR and fast-casual restaurants, as well…

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Elaine Evans
1440 428 Chute Gerdeman

design:retail Recognizes Elaine Evans in 40 Under 40 Award

Chute Gerdeman’s Creative Director, Elaine Evans, has been chosen by design:retail to be part of the magazine’s second annual 40 Under 40, recognizing top professionals…

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The Bean
1440 428 Chute Gerdeman

CG Appearances NRA & FARE

Join us as we take the stage for educational sessions at this year’s NRA Show in Chicago, IL and FARE Conference in Dallas, TX.

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Nordstrom
1440 428 Chute Gerdeman

Visual Merchandising in Flexible Fashion

Designing fixtures while keeping “flexibility” in mind is every…

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Dairy Department
1440 428 Chute Gerdeman

Core and Canvas: Connecting Values & Community Design

Since opening the first store almost 35 years ago, Whole Foods has pioneered the practice of localized design. The core brand values exist in every…

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Revolve Interior
1440 428 Chute Gerdeman

From Clicks to Bricks: Data Drives a New Social Club

The clicks to bricks movement shows no signs of slowing down as pure play retailers look to grow their audience and create a more holistic…

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Sweetgreen
1440 428 Chute Gerdeman

Building a Community-First Food Chain

A new wave fast casual restaurant concepts are redefining industry standards by embracing a consumer food lifestyle. From the restaurant experience to brand culture to…

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GlobalShop
1440 428 Chute Gerdeman

GlobalShop 2016: Meeting of (Consumer) Minds

Is there Life on Mars by David Bowie should have been the theme…

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Produce Section
1440 428 Chute Gerdeman

Grocery’s Shrinking Center Store

Between 1975 and 2008, the number of products in the average supermarket surged from an average of 8,948 products to almost 47,000, according to the…

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Virtual Reality
1440 428 Chute Gerdeman

Virtual Reality: An Immersive Retail Evolution

Seventeen years ago, we were collectively wowed when The Matrix…

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Restaurant Interior
1440 428 Chute Gerdeman

Translating a Singular Vision Into a Restaurant Franchise

It almost always begins with one meal that satisfies the appetite of consumers. Be it a hamburger stand, a taco truck or a juice bar,…

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Convenience Store Interior
1440 428 Chute Gerdeman

C-Stores: Managing Your Brand through Merger & Acquisition

In 2014 the convenience store industry saw a significant amount of mergers and acquisitions from brands like 7-Eleven and The Pantry seeking growth in new…

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310 505 Chute Gerdeman

Transforming Data Into Actionable Insights For Your Brand

TRANSFORMING DATA INTO ACTIONABLE INSIGHTS FOR YOUR BRAND A Chute Gerdeman Consumer Report WHAT WILL YOU DO WITH YOUR DATA? 01. Elements of Engagement 02.…

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Ikea Exterior
1440 428 Chute Gerdeman

Addition by Subtraction: Small Format, Big Impact

With the growth of online commerce, in-store retail is no longer about an endless supply of product selection. Instead consumers are looking for retailers to…

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Public Factory
1440 428 Chute Gerdeman

Co-Retailing: The Mall of the Future

For decades the mall was THE retail destination. It was where shopping and social merged. Over time a new generation of consumers entered the market…

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Shopper
1440 428 Chute Gerdeman

Grocery’s Next Gen of Category Captains

Today, most retailers rely heavily on category captains to provide input and advise on shelf space allocation for other brands. As consumer demands call for…

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Dress for Success
1440 428 Chute Gerdeman

Enhancing a Community Mission

As part of an ongoing effort to engage with our local Columbus community and increase our company’s philanthropic efforts, the Chute Gerdeman team sought a…

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Person Shopping
1440 428 Chute Gerdeman

Extending Shelf Reach for Category Growth

According to Shopper Marketing Magazine, 74% of shoppers have some kind of list. We can talk at length about what it takes to get on…

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Chloe Robot
1440 428 Chute Gerdeman

I Robot, I Retail

Artificial intelligence has been making its way into retail for a while, but now this robotic form is taking on humanistic characteristics. From the grocery…

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People Cycling
1440 428 Chute Gerdeman

Community Redefined: Embrace Your Audience

You need to be relevant before you can even begin to establish a following or embrace an audience. Retailers today can achieve relevance through authenticity,…

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Retail Interior
1440 428 Chute Gerdeman

Finding Growth at Your Brand Edge

Growing companies know there’s no time or room for “me too” brands in today’s competitive market. While it may be popular to follow the path…

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Retail Display
1440 428 Chute Gerdeman

Retail’s Pay to Play Model Offers Consumer Goods Growth

Four years ago, NYC retail concept, Story broke onto the scene. It turned the traditional retail model upside down and brought with it an editorial…

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Gap & Bombas Socks
800 534 Chute Gerdeman

Brands Inspiring Social Change

Mahatma Ghandi once said, “Be the change you want to see in the world.”

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800 445 Nicole Faccinto

NYC Holiday Highlights

Each year we take to the busy, bustling streets of the Big Apple…

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Hotels Add Retail Convenience
800 533 Mary Lynn Waite

Retail Perks Popping Up in Hotels

Lately we’ve noticed quite a few retailers setting up shop on the hotel scene…

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girl and a guitar
800 533 Chute Gerdeman

Micro Moments: Understanding the Individual

Consumers are often grouped together by age and gender, and approached at macro level from brands in conversation. Times have shifted and it’s important to…

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HOW WE THINK
SETS US APART

A collection of insights research and observations across retail, restaurant, c-store and grocery. Helping brands provide a better experience for their customers. Enjoy.

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