Insightful Perspectives for All

Chutie-created reports, articles, and publications complemented by great news and ideas.

Express Pop Up
1440 428 Mary Lynn Waite

Express “What You Want” Holiday Pop-Up

Looking for all that glitters? You can find it in downtown Columbus! It’s no secret that we have many great brands in our backyard, but…

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Vertical Garden
1440 428 Dylan Rea

In the Mood for Smarter Food

As the projected population is expected to reach 10 billion by 2050, food production, consumption, transparency, and access have become hot topics. Through science, technology,…

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Snowe Home Soho
1440 428 Amanda Seevers

Direct-to-Consumer Brand Snowe Designs an Immersive Retail Experience

Just in time for holiday season, home essentials brand Snowe opened a pop-up location in SoHo New York. I can say firsthand it’s worth the…

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491 800 Nathaniel Seevers

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Wendy's
1440 428 Chute Gerdeman

The Future of Retail and Fast Food: Built in Ohio

In the face of competition from ecommerce and a fundamental shift in consumer shopping behavior, experimentation has taken on new sense of urgency. Retailers are…

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Interior of the Hyundai Card Library
1440 428 Mary Lynn Waite

Intellectual Enrichment and the In-Store Experience

72% of consumers say they would like to increase their spending on experiences rather than physical things next year, pointing away from materialism, and a…

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Stripes & Laredo
1440 428 Chute Gerdeman

CG Talks with FE&S Magazine About Prototype Design

Looking to gain insight on the direction of prototype design in the foodservice industry, FE&S Magazine sought out perspectives from Chute Gerdeman’s Account Director of…

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Phil Wilson
1440 428 Chute Gerdeman

Behind New Business: Phil Wilson Talks Partnership

With a seasoned agency background on both the client engagement and consumer engagement sides, how do you see your experience benefitting the Chute Gerdeman team?…

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Denny Gerdeman
1440 428 Chute Gerdeman

Denny Gerdeman Inducted Into the 2017 Shop! Hall of Fame

Chute Gerdeman’s very own, Denny Gerdeman, has been given the great honor of being inducted to the 2017 Shop! Hall of Fame. Shop! is a…

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Shaw Contract Carpet
1440 428 Hannah Namenyi

Production + Process: A Tour of Shaw Contract

We recently had the incredible opportunity to visit Shaw Contract, a division of Shaw Industries, in Cartersville, GA. With one of the most diverse product…

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491 800 Chute Gerdeman

Future Retail: Facts, Myths, and a Path Forward

Future Retail: Facts, Myths, and a Path Forward CHUTE GERDEMAN  //  REPORT Are you overwhelmed by the seemingly never ending reports of the upcoming retail…

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Neom Organics store
1440 428 Nicole Faccinto

Retail Designs a Future of Health & Wellness

Consumers today, with our young Millennials leading the way, are placing more value on health and wellness. In fact, the global wellness industry grew 10.6%…

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Missguided Fitting Rooms
1440 428 Mary Lynn Waite

Socializing the Store Space

For today’s youth, social media is much more than a medium to share photos; it’s an extension of their identities. When we look at it…

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Hai Poke Bowl
1440 428 Chute Gerdeman

Fast Casual’s Biggest Food Trend, Poké, Marinates in the Midwest

The hottest cold food trend and current phenomenon in the fast casual industry is poke. Pronounced ‘po-kay,’ it means “to slice or cut” in Hawaiian.…

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Academy 8 Conference
1440 428 Aliene Chidester

Ali Goes to Italy for Academy Day #8 Conference

A year ago, I studied in Italy at SOA (State of Art) and attended a class specifically focused on Architectural Visualization. Every year my school…

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Skyline of Columbus Ohio
1440 428 Dylan Rea

Columbus: A City Designed for “US”

Brand development is one of the most critical aspects in the evocation of any feeling behind a company, person, or – in this case –…

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491 800 Nathaniel Seevers

The Gist Summer-ish 2017 Issue

Announcement Toast
1440 428 Chute Gerdeman

A Closer Look: FCB/RED + Chute Gerdeman

In August, FCB Chicago took a leap forward in building its business offering with the acquisition of Chute Gerdeman. FCB/RED will now align its award-winning…

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Amazon Pick Up
1440 428 Dylan Rea

Amazon Instant Pickup Caters to the College Campus Consumer

It’s been a whirlwind year for Amazon and they continue to take big steps in retail, becoming one of the most influential companies around the…

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French Quarter
1440 428 Amanda Seevers

IRDC: Retail Recap from the Big Easy

VMSD’s International Retail and Design Conference (IRDC) never ceases to lack in energy and inspiration, especially with the perfect backdrop of the one-of-a-kind city of…

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Paper Lighting
1440 428 Dylan Rea

Let There Be LightArt

Last month, Chuties got a chance to meet LightArt’s Leslie Simpson and were designated with a challenge to be inspired. A choice of paper, workstation,…

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Grown in Walmart
1440 428 Chute Gerdeman

Walmart’s New Grown Up Fast Food Offer

Over the last decade the grocery and supermarket scene has seen quite a shift in the physical store makeup. From health clinics to coffee shops…

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1440 428 Amanda Seevers

FCB Chicago Acquires Chute Gerdeman

FCB Chicago Acquires Design Agency Chute Gerdeman FCB Chicago Acquires Design Agency Chute Gerdeman to Expand Retail Division The combined teams will now provide an…

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Fusian Employees
1440 428 Chute Gerdeman

Ones to Watch: Fast Casual Restaurants in the Fast Lane for Growth

You’ve heard the news, the sky is falling on the fast casual segment and it’s doomed. The reality is that the fast casual category is…

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Merchandise Display
1440 428 Chute Gerdeman

From URL to IRL, Everlane Opens “The Lab”

With frustration and the lack of innovation in the retail space, founder Michael Preysman set out to challenge conventions with the creation of Everlane in…

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Retail Summit Attendees
1440 428 Chute Gerdeman

Retail Summit 2017: Smart City. Smart Retail.

We hear from clients and people all over the retail industry, why Columbus? Well, little do they know that Columbus is a true retail hub.…

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Line Friends NYC Interior
1440 428 Cara Ambrosino

LINE FRIENDS is Larger Than Life at Retail

Who could forget faces like these? It was pretty easy to be charmed by these friendly mugs, and our team immediately fell for the LINE FRIENDS family…

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City Kitchen
1440 428 Chute Gerdeman

The Best of NYC Restaurants at Home in City Kitchen

As more and more consumers search for convenient but quality food options on the go, food halls have been popping up across the country. Interestingly…

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Food Trends
1440 428 Kathy Fiorenza

Food & Restaurant Trends Hot From Technomic 2017

Recently Technomic hosted their 16th Annual Restaurant Trends & Directions Conference in Chicago, and there was a lot to cover as restaurants are looking for market indicators, hot growth opportunities,…

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Entrance
1440 428 Matt Jeffries

First Look: Lidl Lands in the U.S.

If you haven’t heard, Lidl has landed. The German discount supermarket chain is the fifth-largest retailer in the world with 10,000 stores in 27 countries…

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Kathy, Director of Food Concepts
1440 428 Chute Gerdeman

Chute Gerdeman Hires Kathy Fiorenza as Account Director of Food Concepts

We are proud to announce Kathy Fiorenza, a skilled consultant in restaurant operations, has joined Chute Gerdeman as Account Director of Food Concepts. In this…

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1440 428 Chute Gerdeman

Inside IKEA: Columbus, Ohio

Last month Swedish home store IKEA opened it’s second Ohio location in Columbus, Ohio. Built on 33 acres of the northeastern corner of the city,…

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310 505 Chute Gerdeman

What’s Your Customer’s Time Worth?

WHAT’S YOUR CUSTOMER’S TIME WORTH? A Chute Gerdeman Consumer Report DEFINING CONVENIENCE FOR BRANDS IN TODAY’S MARKETPLACE Think about your typical day. Not so typical, right?…

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Flagship Store New York
1440 428 Chute Gerdeman

Canada Goose Migrates South to Expand Its Retail Presence

After more than 60 years of success with wholesale distribution and ecommerce, luxury, outdoor apparel brand, Canada Goose, decided the logical next step was brick-and-mortar.…

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Tory Sport Flagship
1440 428 Chute Gerdeman

Tory Burch Blends Fashion and Sport with Athleisure Flagship

While retail as a whole seems to be falling flat, the Athleisure category is still heating up. Morgan Stanley predicts that, by 2020, activewear will…

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Flagship Store
1440 428 Chute Gerdeman

M.Gemi Drives Online Sales With Brick-and-Mortar

Luxury footwear brand, M.Gemi has taken a page from some of the industry’s best online, direct-to-consumer brands like Warby Parker, Everlane, and Bonobos. With a…

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1440 428 Chute Gerdeman

A San Francisco Snapshot: Exploring Retail by the Bay

Home to some of the world’s best technology startups, the famous Fisherman’s Wharf, Painted Ladies, Cable Cars and the beautiful Golden Gate Bridge, San Francisco…

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Pop-Up
1440 428 Chute Gerdeman

Louis Vuitton X Jeff Koons Pop-Up in NYC

Located on Madison Avenue just across from Barney’s, Louis Vuitton opened up an exclusive pop-up in collaboration with Jeff Koons. Well known for his balloon…

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Fresh Eats MKT Exterior
1440 428 Chute Gerdeman

Kroger Unveils a Fresh New Convenience Store Concept

Do you ever find yourself in need of a last minute ingredient for a tasty dish you’re preparing for dinner? Perhaps you forgot to pick…

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310 505 Chute Gerdeman

“The food concepts that have momentum are doing 4 key things…”

What’s driving restaurant concepts to evolve? Insights from Kathy Fiorenza, Account Director of Food Concepts Bringing a background in restaurant operations with a focused eye…

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Store of the Future
1440 428 Chute Gerdeman

Augmented Retail: Bridging the Online and Offline Experience

In 2008, Portuguese founder José Neves launched Farfetch as an ecommerce portal for luxury brands and boutiques to elevate their online presence and maintain their independent retail…

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600 650 Nathaniel Seevers

The Gist Spring 2017 Issue

Yeti Exterior
1440 428 Jay Highland

Yeti Debuts a Cool(er) Brand Experience

Jealousy. That was the first emotion I experienced when I walked into the new Yeti flagship in Austin. Totally green with envy. How did this…

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Pelotonia
1440 428 Chute Gerdeman

One Goal. Find a Cure.

At Chute Gerdeman, our team is dedicated to one idea: Creating Good. While our passion is delivering design services in partnership with amazing clients, our…

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Neil Stern
1440 428 Chute Gerdeman

Q&A With Neil Stern

Ever wish you had a crystal ball to see into the future? In our latest Q&A with industry influencer and futurist Neil Stern, we explore his retail…

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Manhattan Bridge
1440 428 Chute Gerdeman

New York, New Day, New Inspiration

Sure, we’ve spent our fair share of time scouring the retail and restaurant scene of New York City’s streets, but it seems as though there’s…

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Austin Capitol Building
1440 428 Jay Highland

Austin City. No Limits.

Austin, feeling in many ways like a rambunctious, western-influenced Berkeley, is a most unlikely capitol for American’s largest red state. But as a long-time resident…

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Reformation Interior
1440 428 Chute Gerdeman

Redefining the Store of the Future

We hear so much about the store of the future and the predictions for what will make up this futuristic concept that seemingly solves all…

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40 Under 40 Winner Nicole Faccinto
1440 428 Chute Gerdeman

design:retail Recognizes Nicole Faccinto in 40 Under 40 Award

Chute Gerdeman’s Design Director, Nicole Faccinto, has been chosen by design:retail to be part of the magazine’s third annual 40 Under 40, recognizing top professionals…

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BarkBox Celebration
1440 428 Meghan Coleman

Bark & Co Hosts a Pawrty with a Purpose

Recently the New York based Bark & Co., known for its dog-toy-and-treat subscription boxes, BarkBox, hosted a Hoppy Easter event at their Columbus Customer Engagement…

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HOW WE THINK
SETS US APART

A collection of insights research and observations across retail, restaurant, c-store and grocery. Helping brands provide a better experience for their customers. Enjoy.

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Columbus, OH 43215 USA
+1 614 469 1001
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