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Chute Gerdeman is the creative and strategic force behind many of retail’s most remarkable experiences that get shoppers buying. We balance our passion, our practicality, and our sense of partnership to serve as our clients’ creative stewards from initial insight to activation. How will your brand and product stand out in a sea of choices?

SERVICES

SERVICES

A complete suite of services to deliver successful results.

THINK

IDENTIFY THE CHALLENGE
> Strategic Assessment
> Experience Audits

UNDERSTAND YOUR CONSUMERS & COMPETITORS
> Consumer Insights
> Trend Reporting
> Best Practice Studies

SET A COURSE FOR CHANGE
> Opportunity Mapping
> Pre-Concept Validation

CREATE

CRAFT THE FRAMEWORK
> Consumer Profiling
> Brand Strategy
> Environmental Design
> Graphic Communication
> Colors & Materials
> Interactive Concepts
> Concept Validation

DESIGN THE VISUAL
> Identity Development
> Brand Communications

DESIGN THE SPACE
> Brand Environments
> Visual Merchandising
> Fixture Design

DESIGN THE CONTENT
> Interactive and Digital Media

SCALE

VISUALIZE YOUR EXPERIENCE
> 3d Rendering
> Interactive Rendered Model

DOCUMENT THE DETAILS
> Design Development

EXECUTE THE VISION
> Construction Documentation
> Graphic Artwork Production
> Fixture Coordination
> Installation Coordination

SUPPORT THE FUTURE
> Roll Out
> Employee Education Tools

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Murphy USA

CG helps Murphy create an enticing, engaging and memorable customer experience, that further positions Murphy USA “top of mind” and increases sales.

Stripes Interior

Stripes

Photo of inside of Whole Foods Streeterville, designed by Chute Gerdeman

Whole Foods Market

I96A8922

Murphy USA

Swiss Farms at night | Chute Gerdeman - award-winning retail design and branding.

Swiss Farms

News & Perspectives

Core and Canvas: Connecting Values & Community Design

Since opening the first store almost 35 years ago, Whole Foods has pioneered the practice of localized design. The core brand values exist in every store, but the local community influences the design aesthetic and the store becomes the canvas. No two stores are alike. The name carries the brand and expectations are delivered through experience. It’s this community-focused design that has allowed them to grow to be the leader in natural and organic foods.

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C-Stores Appeal to Snack Time - Gerdeblog

C-Stores Appeal to America’s Favorite Snack Time

Traditional mealtimes for breakfast, lunch and dinner have been tossed to the wayside as we’ve created a culture of snacking. In fact, according to research by Hartman Group, snacking occasions represent 50 percent of all food and beverage occasions with 90 percent of consumers who say they snack multiple times throughout the day.

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From Fuel to Food: C-Stores Shift Focus

Shifting focus from fuel to food, convenience stores are ramping up their food service offer to stay competitive with QSR and fast-casual restaurants, as well as grocery retailers. With the development of these new food programs, two key trends are at the forefront—fresh and prepared foods, and better-for-you options. The bar is set high for c-stores to deliver what other channels offer and consumers expect. For some convenience store retailers this means a different model of business.

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Food Forward C-Store Design - CG Insights

Food-Forward C-Store Design: Driving Food Service Sales

In order to compete effectively in the increasingly competitive space and meet evolving consumer demands, c-stores must elevate not only their foodservice offerings but their design as well.  To understand how c-store design impacts consumer attitudes, preferences and usage, we collaborated with market research and consulting firm, Technomic.

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We’ve worked with some of the best brands in the world. What can we do for you?

grocery and c-store clients

See Our Work and Insights in These Industries