DRIVING FOOD SERVICE TRAFFIC AND SALES
An exclusive report from Chute Gerdeman and Technomic
In order to compete effectively in the increasingly competitive space and meet evolving consumer demands, convenience stores must elevate not only their food service offerings but their design as well. To understand how c-store design impacts consumer attitudes, preferences and usage, we collaborated with market research and consulting firm, Technomic.
The study reveals that c-store design elements do have the power to impact consumer behavior and improve their perceptions of both the store’s foodservice offerings and the concept as a whole. This paper examines the elements that are most likely to drive food service traffic and sales based on an analysis of quantitative consumer survey results, particularly consumer response to design concepts created exclusively by Chute Gerdeman for this study.
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What You Will Learn:
- Discover the top four areas in which brands should invest
- Gain quantitative research on existing and potential customers
- Review insights and advice on delivering in-store dining options
- Receive recommendations on how customers make purchases