exclusive report from Chute Gerdeman & Technomic
In order to compete effectively in the increasingly competitive space and meet evolving consumer demands, c-stores must elevate not only their foodservice offerings but their design as well. To understand how c-store design impacts consumer attitudes, preferences and usage, we collaborated with market research and consulting firm, Technomic.
The study reveals that convenience-store design elements do have the power to impact consumer behavior and improve their perceptions of both the store’s foodservice offerings and the concept as a whole. This paper examines the elements that are most likely to drive foodservice traffic and sales based on an analysis of quantitative consumer survey results, particularly consumer response to design concepts created exclusively by Chute Gerdeman for this study.