Does a word as over-used as “brand” really need definition? Perhaps.
At its simplest, a brand is an identifiable product or service. At its most sophisticated, a brand is a belief system that overlays and enriches product or service with expectations, personality and values. It adds tangible worth that can be monetized.
Brands are real assets, and we respect them as such.
Which is why we work with you to translate your brand equity into consumer experiences that increase brand exposure, define and expand reach and exponentially add to its value.
Brand Strategy
What does your brand stand for? How do you build a belief system around it? How does your brand translate into color, shape, language, environments?
How can a brand legitimately expand into new product categories…or leap across categories? Where does your brand live in the marketplace vis-à-vis the competition?
What are the opportunites? How does a master brand communicate the same image and message over many channels?
These are the questions brand strategy answers.
At Chute Gerdeman, our proprietary brand process brings both tangible and intangible characteristics to life, helping clarify and crystallize your unique brand promise.
Consumer Profiling
Understanding your customer is key to understanding how to position your brand—and how to communicate it.
Using our proprietary ConsumerPrint methodology, we identify key attitudes and influences that affect shopping behaviors.
We understand how design affects the customer journey, what stimulates interest and which shapes and colors affect consumer perception. And we’ll apply that understanding strategically to your brand.
Positioning & Opportunity Mapping
Before planning a trip, it’s imperative to know which direction you’re headed.
And so it is with your brand.
Using the Chute Gerdeman opportunity mapping exercise, we plot your brand against your competition on key performance dimensions.
Every brand faces unique challenges, so every case is individual.
This session is always an executive favorite as it never fails to spark spirited debate and informed perspectives.
Brand Framework & Ideation
Bringing together the business side and the creative side. That’s what our brand framework does.
By creating highly visual and verbal landscapes, using narratives, images, textures and materials, we create a dimensional document that captures the personality, spirit, values and uniqueness of your brand.
The brand framework exercise shines a fresh light on a tired brand, or refocuses attention on a new segment of opportunity.
When you complete a brand framework session at Chute Gerdeman, you’ll possess an infinitely valuable master plan for the future of your project and your brand.
Identity Development & Name Generation
Brands have identities as distinct as a thumbprint. The complex series of elements—color, shape, design, language, letterforms and symbols—all go into the creation of a brand’s identity system.
Chute Gerdeman is skilled at developing complete identity systems that include everything from name, logo and typeface to identity application in business papers, packaging, uniforms, environmental design and communications signage.
Because we work across every consumer touchpoint, we deliver a seamless and cohesive brand experience with a single point of view.
