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Chute Gerdeman

Cultivating a Fresh Experience for Hicks Nurseries

Cultivating a Fresh Experience for Hicks Nurseries 1440 428 Chute Gerdeman

Hicks Nurseries has been in business for over 170 years, and in the same location nonetheless. The business has been passed through multiple generations and the Hicks family is deeply…

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More Than a Pit Stop: The Convenience Store Revolution

More Than a Pit Stop: The Convenience Store Revolution 1440 428 Chute Gerdeman

Convenience stores, aka C-stores, have long dotted the landscape of urban and suburban areas. Yet their significance and influence in the retail industry have steadily expanded, transforming them from mere…

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What Will It Take to Save Upscale Casual Dining?

What Will It Take to Save Upscale Casual Dining? 1440 428 Chute Gerdeman

Despite consumers saying they value eating out over home cooking, a paradox has emerged; upscale casual dining is losing ground to fast casual. A whopping 83% of people say they…

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A Designer’s Take on Pantone’s Color of the Year, Peach Fuzz

A Designer’s Take on Pantone’s Color of the Year, Peach Fuzz 1440 428 Chute Gerdeman

Have you been seeking comfort, warmth, and joy in the new year? According to our very own designer Zach Uhazy, the 2024 Pantone Color of the Year Peach Fuzz—a velvety…

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Five Consumer Behavior Trends We’re Watching This Year

Five Consumer Behavior Trends We’re Watching This Year 1440 428 Chute Gerdeman

Consumer behavior is always changing, responding to tech leaps, societal waves, and changing tastes. The common thread? A hunger for authentic storytelling and community-focused experiences. Let’s explore the consumer behavior…

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Retailtainment and the Gamification of Retail

Retailtainment and the Gamification of Retail 1440 428 Chute Gerdeman

Watch as a cartoon band scales the Louis Vuitton store and serenades you as you enter. Step into a world where you are placed into the middle of a company’s…

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New Restaurant Design for Lee’s Famous Recipe Chicken

New Restaurant Design for Lee’s Famous Recipe Chicken 1440 428 Chute Gerdeman

Lee’s Famous Recipe Chicken is stepping into a more modern era. That transition includes a brand refresh that debuted earlier this year and a new restaurant design for Lee’s Famous…

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What Retail Can Learn from Discord

What Retail Can Learn from Discord 1440 428 Chute Gerdeman

Picture this: a space where you can have direct chats with your favorite brands, helping design the curves of the next Porsche or influencing which Prada bag comes out next.…

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Everyone Wants a Piece of the Wellness Pie

Everyone Wants a Piece of the Wellness Pie 1440 428 Chute Gerdeman

Everyone wants a piece of the wellness pie, which isn’t entirely surprising considering that global wellness market growth shows no signs of stopping. The Global Wellness Institute valued the wellness…

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Maximalism: Well, It’s Someone’s Zen

Maximalism: Well, It’s Someone’s Zen 1440 428 Chute Gerdeman

Welcome to maximalism, the land of more is more, where beige is a four-letter word and excess is celebrated. If your design aesthetic leans toward extra, you’ll fit right in.…

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Design that connects people to the world’s greatest brands.

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501 West Schrock Rd, Suite 201
Westerville, Ohio 43081
614-469-1001

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