An award-winning retail branding and design firm.

We think strategically, imagine freely and execute precisely. We create unforgettable retail environments, compelling brand communications and innovative business solutions that respect client, customer and brand. Our path is guided by consumer insights, sparked with creativity and grounded with intelligence, assuring unique responses that best communicate your brand and your spirit.

We’re a community of working partners who are serious players in our respective disciplines, yet exceedingly nimble in our ability to imagine, design and implement your next big thing. As one of the industry’s most respected design firms, we’ve built a reputation for uniting uncommon and arresting design aesthetic with real-world retail acumen.

Launched 25 years ago by designer Elle Chute and retail concept developer Denny Gerdeman, Chute Gerdeman has grown into a full-service brand experience company with a global presence.

Our approach is collaborative. Our people are genuine. Our work is game changing.

Much more than just aesthetics.


We do our work with soul. We feel our company is unique and our ideas worth advancing. We care about our industry, our clients, and the consumers we ultimately serve. We shop. We eat. We travel. We ARE the consumers we serve.


Our ideas and advice are for actual use and solve real problems. We remind ourselves of our purpose to balance our creative passion. We are in this business to transform our clients’ businesses, but also to nurture our own. Whatever it is, we make it better. We make it matter. And we make it last.


Relationships are built on a series of experiences. We believe that we are “better together.” We collaborate with each other and with others. We play well together. And we win when we work together.


Working with, for and alongside some of the world’s most well-known brands, we imagine and re-imagine brands, identities, environments, and every other customer touch point from brand communication materials to merchandising fixtures to packaging.
Where we eclipse our competition, however, is in having a vision that’s predicated on thoughtful, informed innovation delivered against bold business objectives. From our inception in 1989 as an innovator in retail branding and design, we continue to appreciate the old rules of retail while inspiring, leading and inventing the new ones.