7-Eleven Disney Bou-Tiki Thorntons M&M
M&M Case study
A store-y of sweet success.
M&M’S® World Orlando
194 Words:
Chocolate candy lovers know that when it comes to the milk chocolaty goodness of sugar coated candy, the undisputed favorite for sweet-tooth’s everywhere are the little round, colorful hard-shelled M&M® Chocolate Candies. A famous brand, backed by M&M® characters who dazzle the chocolate scene with their lovable flaws, charm, wit, and infectious slogans--the milk chocolate that “melts in your mouth—not in your hand”® needed to create a retail experience with universal appeal that reflected the essence of the world’s largest confectionery Brand.
Chute Gerdeman knew the brand needed a store as colorful, glamorous, and entertaining as the M&M® Brand Stars were themselves that would create its own territory in the chocolate industry. In order to take the M&M® brand beyond its lovable characters and elevate it to a collectable status, CG translated the space into an orchestrated expression of color, fantasy of color, and movement by leveraging the character-driven story and iconic side of M&M’S® unique color, shape, and larger than life scale.
The 17,000 s.f. space now serves as a fun destination spot for tourists to indulge in a world of chocolate, collectable treats, and color, a place where chocolate really is better in color.
Photos: …
The business of satisfying craving’s never looked so good.
Solution:
135 Words:
By tapping into the nostalgia of the M&M® Brand, Chute Gerdeman created a store congruent with the brand that is replicable for long-term growth in multiple markets
Customers love creating custom mixes of M&M’S® because it gives them the ability to personalize the brand to go with a special occasion. CG translated this idea of customization into the store by using the latest in LED lighting technology to create versatile and dramatic color effects that can be changed for holidays or promotions, to give off a different in-store experience each time you visit.
By utilizing M&M’S® three main ingredients: color, the round lentil shape, and larger than life M&M® Brand Stars, Chute Gerdeman created an interactive experience that entertains guests and creates fun, colorful memories that build a connection between the M&M’® Brand and consumers. The new design is forecasted to increase sale and conversion rates, and become the staple for a number of stores to open in vacation destination spots.
M&M Case study:
A store-y of sweet success.
M&M’S® World Orlando
226 Words:
The colorful hard-shell of M&M® Chocolate Candies have long been a favorite of candy lovers. The famous brand is bolstered by the infectious personalities of the M&M® characters; whether charming, neurotic, or witty they are undeniably fun and entertaining. When designing a home for these larger-than-life personalities, Chute Gerdeman needed to create a retail experience with universal appeal that would reflect the essence of the world’s largest confectionery brand and elevate it to collector status.
The interior design features curving walls, luminous ceiling elements and a variety of audio/visual effects to lead customers from one experience to the next. Customers have the opportunity to create custom M&M’S® mixes as well as get an assessment of their own M&M® color profile, activities that help bring this world-famous brand down to a very personal level.
By utilizing the latest in LED lighting technology, Chute Gerdeman’s solution features versatile and dramatic color effects that can be changed for holidays or promotions, making the experience different every time a customer visits.
CG translated the space into an orchestrated expression of color, shape and scale while leveraging the character-driven story of some of the world’s most recognized brand characters. The 17,000 s.f. space now serves as a fun destination spot for guests to indulge in a world of chocolate and collectable treats; a place where chocolate really is better in color.
Photos:
Mall Entrance -29 words:
A modern storefront boasting a huge M&M color kinetics wall, changes color according to the marketing calendar and promotions (i.e. Christmas: red & green; Breast Cancer Awareness: pink; etc.).
View from Entry -20 words:
The dynamic mall entry showcases an eleven-foot revolving red M&M’S® candy that beckons guests to enter this destination retail spot.
Focal Fixtures & Color Ceiling -20 words:
A larger-than-life M&M’S® ceiling, stylized with waves of color-changing LED lighting, hovers over the classic lentil shape fixtures spotlighting M&M® merchandise.
My M&M’S® Collectors Gallery -23 words:
The M&M’S® Collectors Gallery is a haven where M&M enthusiasts can immerse themselves in the iconic brand they love and take home collectable treats.
My M&M’S® Wall -30 words:
The MY M&M’S® wall encasing seventy two colorful candy-filled tubes bursting with 21 different colors of M&M’S®, is a destination attraction where guests can make up their favorite candy concoctions.
M&M’S® Color Sorter -28 words:
The M&M’S® Color Sorter channels a colorful assortment of M&M® candies into a fun, interactive Color Mood Analyzer that scans guests and detects what their color mood is.
View of Apparel -22 words:
This store was created to showcase the many dimensions of the M&M’S® brand such as this stylish assortment of M&M’S® themed merchandise.
NASCAR® Area -27 words:
The brown and yellow checkerboard victory lane invites guests to get up close and personal with the Official Chocolate of NASCAR® and #38 Elliott Sadler’s racecar.
Plush Wall -30 words:
Creating interaction doesn’t have to be High-Tec and expensive, by using large plastic bubble fixtures resembling Halloween bowls, an experience is created as guests reach in and pull out merchandise.
Collector’s Drinkware -20 words:
A flexible fixturing system allows the concept to be updated and refreshed as the brand and merchandise evolves over time.
Back Cashwrap -23 words:
Vibrant color, shape, and scale are key components of this modern P.O.P. cash wrap, which is encased by an oversized M&M® ceiling element.
Exterior Entrance -28 words:
The iconic exterior entrance creates a landmark where 11 ft. M&M’S® Brand Characters greet tourists, enticing them to partake in a photo-op and discover more sweet surprises inside.
The business of satisfying cravings never looked so good.
Solution:
155 Words:
With a nod to the storied history of the M&M® Brand, Chute Gerdeman focused on creating a space that is modern and relevant to today’s shoppers as well as replicable for long-term growth in multiple markets.
A few primary ingredients distinguish the M&M’S® store experience from its competitors. Key components are color, the classic lentil shape, and the larger than life personalities of the M&M® Brand Characters. In addition, two entries that capture the attention of customers; the mall entry is modern while the iconic exterior entry features large-scale versions of the M&M® Brand Characters that lure customers into the immersive and engaging M&M® world.
Chute Gerdeman created an interactive experience that entertains guests and creates a fun, colorful connection between the M&M’® Brand and consumers. The new prototype is forecasted to increase sale and conversion rates and will be the standard for a number of stores to open in destination spots across the country.
M&M Case study:
A store-y of sweet success.
M&M’S® World Orlando
226 Words:
The colorful hard-shell of M&M® Chocolate Candies have long been a favorite of candy lovers. The famous brand is bolstered by the infectious personalities of the M&M® characters; whether charming, neurotic, or witty they are undeniably fun and entertaining. When designing a home for these larger-than-life personalities, Chute Gerdeman needed to create a retail experience with universal appeal that would reflect the essence of the world’s largest confectionery brand and elevate it to collector status.
The interior design features curving walls, luminous ceiling elements and a variety of audio/visual effects to lead customers from one experience to the next. Customers have the opportunity to create custom M&M’S® mixes as well as get an assessment of their own M&M® color profile, activities that help bring this world-famous brand down to a very personal level.
By utilizing the latest in LED lighting technology, Chute Gerdeman’s solution features versatile and dramatic color effects that can be changed for holidays or promotions, making the experience different every time a customer visits.
CG translated the space into an orchestrated expression of color, shape and scale while leveraging the character-driven story of some of the world’s most recognized brand characters. The 17,000 s.f. space now serves as a fun destination spot for guests to indulge in a world of chocolate and collectable treats; a place where chocolate really is better in color.
Photos:
Mall Entrance -29 words:
A modern storefront boasting a huge M&M color kinetics wall, changes color according to the marketing calendar and promotions (i.e. Christmas: red & green; Breast Cancer Awareness: pink; etc.).
View from Entry -20 words:
The dynamic mall entry showcases an eleven-foot revolving red M&M’S® candy that beckons guests to enter this destination retail spot.
Focal Fixtures & Color Ceiling -20 words:
A larger-than-life M&M’S® ceiling, stylized with waves of color-changing LED lighting, hovers over the classic lentil shape fixtures spotlighting M&M® merchandise.
My M&M’S® Collectors Gallery -23 words:
The M&M’S® Collectors Gallery is a haven where M&M enthusiasts can immerse themselves in the iconic brand they love and take home collectable treats.
My M&M’S® Wall -30 words:
The MY M&M’S® wall encasing seventy two colorful candy-filled tubes bursting with 21 different colors of M&M’S®, is a destination attraction where guests can make up their favorite candy concoctions.
M&M’S® Color Sorter -28 words:
The M&M’S® Color Sorter channels a colorful assortment of M&M® candies into a fun, interactive Color Mood Analyzer that scans guests and detects what their color mood is.
View of Apparel -22 words:
This store was created to showcase the many dimensions of the M&M’S® brand such as this stylish assortment of M&M’S® themed merchandise.
NASCAR® Area -27 words:
The brown and yellow checkerboard victory lane invites guests to get up close and personal with the Official Chocolate of NASCAR® and #38 Elliott Sadler’s racecar.
Plush Wall -30 words:
Creating interaction doesn’t have to be High-Tec and expensive, by using large plastic bubble fixtures resembling Halloween bowls, an experience is created as guests reach in and pull out merchandise.
Collector’s Drinkware -20 words:
A flexible fixturing system allows the concept to be updated and refreshed as the brand and merchandise evolves over time.
Back Cashwrap -23 words:
Vibrant color, shape, and scale are key components of this modern P.O.P. cash wrap, which is encased by an oversized M&M® ceiling element.
Exterior Entrance -28 words:
The iconic exterior entrance creates a landmark where 11 ft. M&M’S® Brand Characters greet tourists, enticing them to partake in a photo-op and discover more sweet surprises inside.
The business of satisfying cravings never looked so good.
Solution:
155 Words:
With a nod to the storied history of the M&M® Brand, Chute Gerdeman focused on creating a space that is modern and relevant to today’s shoppers as well as replicable for long-term growth in multiple markets.
A few primary ingredients distinguish the M&M’S® store experience from its competitors. Key components are color, the classic lentil shape, and the larger than life personalities of the M&M® Brand Characters. In addition, two entries that capture the attention of customers; the mall entry is modern while the iconic exterior entry features large-scale versions of the M&M® Brand Characters that lure customers into the immersive and engaging M&M® world.
Chute Gerdeman created an interactive experience that entertains guests and creates a fun, colorful connection between the M&M’® Brand and consumers. The new prototype is forecasted to increase sale and conversion rates and will be the standard for a number of stores to open in destination spots across the country.
M&M Case study:
A store-y of sweet success.
M&M’S® World Orlando
135 Words:
The colorful hard-shell of M&M® Chocolate Candies have long been a favorite of candy lovers. The famous brand is bolstered by the infectious personalities of the M&M® characters; whether charming, neurotic, or witty they are undeniably fun and entertaining. When designing a home for these larger-than-life personalities, Chute Gerdeman needed to create a retail experience with universal appeal that would reflect the essence of the world’s largest confectionery brand and elevate it to collector status.
CG translated the space into an orchestrated expression of color, shape and scale while leveraging the character-driven story of some of the world’s most recognized brand characters. The 17,000 s.f. space now serves as a fun destination spot for guests to indulge in a world of chocolate and collectable treats; a place where chocolate really is better in color.
Photos: …
The business of satisfying cravings never looked so good.
Solution:
240 Words:
With a nod to the storied history of the M&M® Brand, Chute Gerdeman focused on creating a space that is modern and relevant to today’s shoppers as well as replicable for long-term growth in multiple markets. Two entries capture the attention of customers; the mall entry is modern and iconic while the exterior entry features large-scale versions of the M&M® Brand Characters to entice customers into the immersive and interactive M&M® world.
The interior design features curving walls, luminous ceiling elements and a variety of audio/visual effects to lead customers from one experience to the next. Customers have the opportunity to create custom M&M’S® mixes as well as get an assessment of their own M&M® color profile, activities that help bring this world-famous brand down to a very personal level.
By utilizing the latest in LED lighting technology, Chute Gerdeman’s solution features versatile and dramatic color effects that can be changed for holidays or promotions, making the experience different every time a customer visits.
Three primary ingredients distinguish the in-store experience: color, the classic lentil shape, and the larger than life personalities of the M&M® Brand Characters. Chute Gerdeman created an interactive experience that entertains guests and creates a fun, colorful connection between the M&M’® Brand and consumers. The new prototype is forecasted to increase sale and conversion rates and will be the standard for a number of stores to open in destination spots across the country.
Branding: Client point of view
Case study
1. Need someone who knows how to transform our image to the customer, uplift it, elevate our status,
2. draw interest to our store to draw customers in, increase foot traffic/sales/loyal customers
3. need the store to have an impact to that customers don’t just go home and love the experience and what they bought but love it so much and had such a memorable experience that they want to show it off and suggest it to their friends bc they’ll feel good about making such a good suggestion
4. need the product to look appealing
5. Need it to connect with where the customer is at, why they are there, why they want this merchandise---bc they cant get it anywhere else and its apart of making the memories and keeping them alive once they return home
6. Visitors like the authentic Polynesian feel to the store, and they want something that’s authentic and Polynesian to take home with them that will remind the time they vacationed at the Disney Polynesian resort
- need my product to stand first and foremost, everything around it needs to compliment it
- take my shop from limp and lifeless to full of energy and pizzaz
- why do I want you instead of the other choice/design firm?—