7-Eleven Disney Bou-Tiki Thorntons M&M
Case Study
Disney Polynesian Boutiki
The ancient Tiki gods of Boutiki were unearthed from their century’s old
slumber to find themselves living in a strange and unusual gift shop.
When the Tiki gods called upon Chute Gerdeman to help them “redecorate” they wanted the gift shop to resemble their Polynesian culture and make it feel like they were in their natural habitat.
When you first encounter the rich, hand-carved Bou-tiki gift shop entrance all the senses are simulated. As you flow into the store, you cross over into the naturalistic environment of the Polynesian customs and are transported into a world of merchant-tainment. The idea behind the (sq ft) gift shop was to convert a retail store into more of an attraction where the customers felt like the store was alive and entertaining. Throughout the Bou-tiki, there’s an interaction between the Tikis and the guests creating a sensory experience that engages them and makes it a fun experience for the whole family.
All the materials used focused on texture and authenticity. Straw rooftops, bamboo posts and table tops, carpet and ceiling trim that flow through the store, sturdy totem poles hidden in the walls, and the wooden, tree-carved Tiki characters that add personality and energy to the space. It was also important when selecting the flooring and wall coverings for them to preserve the Polynesian authenticity and to be durable for the Polynesian Resorts high-volume traffic.
Polynesian inspired textures and intricate details serve as a background to merchandise, complimenting the resorts tradition of South Pacific escapism in the newly remodeled Disney Polynesian Resort gift shop. The result is an appearance of authentic Polynesian architecture paired with the clever and whimsical Tiki characters in a space that emphasizes merchandise, show, and “merchantainment”.
Lively Tiki characters, hand-carved in Bali, feature mischievous facial expressions and vibrant colors that engage guests in an interaction between the merchandise and an exotic world of make-believe. Specialty land fixtures and custom flickering luminaries appear to be lit by fire torches on the fitting room walls, while theatrical lighting suspended from above, intensifies the atmospheres exotic ambience. Inspired by Polynesian pontoon boats, table fixtures balanced on bamboo legs give a hand touched quality and authenticity to the design. Bamboo surfaces, shells, exotic merbau hardwood flooring, flowing carpet resembling silver moonlit beaches, hand-woven and hand-painted wall coverings, all inspired by ceremonial and authentic Polynesian culture, create a feeling of charm and south seas romance throughout the space.
In creating a retail space that worked for Disney’s brand of merchantainment, the space had to uphold Disney’s show quality without utilizing preexisting Disney characters. The store was created without the cartoon-driven foundation of most Disney stores and instead focused on an original Tiki character. The retail offer was upgraded with fashion items like Tommy Bahama and Quicksilver that stayed true to the concept, further magnifying the merchandise in a place where the spirit of Aloha will forever linger.
The design concept exceeded client expectations. The overall feedback from guests is very positive, customers think the store is fun and the overall retailing has been uplifted.
Bou-tiki Case Study DRAFT
“Attention all guests! No reason to be alarmed, but the gift shop has been overrun by Tikis! This playful bunch has already attempted to make off with a table full of merchandise and taken the liberty of renaming the store. Be sure to get your own Bou-tiki souvenir before heading home, but, whatever you do, don’t feed the Tikis!”
While this announcement has yet to be made to the guests of the Disney Polynesian Resort, it evokes the spirit and excitement that has been injected into this 30+ year old destination, boasting the highest guest return rate among Disney’s resorts.
In its remodeling effort, Disney wanted the high-traffic, main lobby gift shop of the Great Ceremonial House to include intricate Polynesian-inspired textures and details that would serve as a background to the merchandise and compliment the resort’s tradition of South Pacific escapism. As the legend goes, before Disney could begin the remodel, a group of mystical wooden Tikis awoke from their thousand-year slumber and began ransacking the store. As a result, traditional Polynesian architecture is paired with the clever and whimsical Tiki characters in a space that emphasizes merchandise, show, and “merchantainment.”
Authentic grass thatch runs the entire length of the storefront, while the original boutique signage has been hammered over with an intricately hand-carved “Bou-tiki” sign, courtesy of some handy tool-wielding Tikis. Supporting columns are embellished with hand-painted patterns to resemble woven grass cloth and are flanked by intricately carved, wooden Tikis.
Inside, an 8-foot-tall Tiki greets guests while trying on clothes from the new Tommy Bahama and Quicksilver apparel lines. A vaulted, bamboo/grass thatch ceiling with red hand-carved beams resembles a Polynesian tribal meeting house. More Tiki characters, hand-carved in Bali with mischievous facial expressions and vibrant colors, engage guests in an interaction between the merchandise and their exotic world. Wooden carvings, based on genuine Polynesian carvings, are found throughout the space and at the cash wrap. Specialty land(?) fixtures and custom flickering luminaries appear to be lit by fire torches on the fitting room walls, while theatrical lighting suspended above intensifies the exotic ambience.
Inspired by Polynesian pontoon boats, table fixtures balanced on bamboo legs provide a hand-made quality and provide the perfect opportunity for meddlesome Tikis to rearrange the store. Bamboo surfaces, shells, exotic merbau hardwood flooring, carpet that resembles silver moonlit beaches, hand-woven and painted wall coverings inspired by ceremonial and authentic Polynesian culture, all work together to create a feeling of charm and South Seas romance.
In creating a retail space that showcases one-of-a-kind Disney “merchantainment,” the store had to encompass Disney’s unparalled quality without utilizing preexisting Disney characters. Instead, the focus is on an original Tiki character that delights guests with humor and is a constant reminder of Polynesian culture. The result puts an emphasis on the fashion-forward merchandise and engages the customer in a fun, fantastical experience that is pure Disney.
Disney Polynesian Bou-Tiki
Case study Final
An island boutique overruns resort gift shop.
Disney Polynesian Bou-Tiki
159 words:
When Disney began its remodeling effort at the Disney Polynesian Village Resort in Orlando, their first priority was to redesign the hotel’s main lobby gift shop. They asked Chute Gerdeman to rid it of its disjointed 1960’s-inspired décor and remodel it with a design that is deeply rooted in the Polynesian culture merging traditional Polynesia with modern retail.
The Chute Gerdeman and Disney pairing of creative minds proved to be a success right from the start. The result is a “Bou-Tiki,” the perfect blend of practical fantasy that is expressed in an enchanted retail attraction that delights guests with a fascinating and thrilling imaginary world while serving as a backdrop to an upscale merchandise assortment.
Chute Gerdeman’s goal was to convert guests into buyers. CG created a store design that stimulates guests while they’re shopping, motivating them to buy Polynesian-inspired merchandise. By engaging the customer in both the environment and its offerings, merchandise sales and conversion rates have increased.
Photo 1: VMSD2006-G_Disney_BouTiki1.tif
78 words:
As legend has it, on a full moon’s eve, the earth beneath the old “Boutique” gift shop at the Disney Polynesian Village Resort began to rumble and a group of mythical Tiki statues were stirred from their eternal slumber. Maddened by the disruption, the mischievous tribe of Tiki’s took the liberty of meddling with the store; fashioning everything to their liking from the store fixtures, to the merchandise, even the storefront “Boutique” sign was hastily replaced with “Bou-Tiki”!
Photo 2: VMSD2006-G_Disney_BouTiki2.tif
73 words:
At the Bou-Tiki, the quality of merchandise and the customer’s in-store experience is amplified by a design that utilizes authentic Polynesian colors, textures and details. Once inside, guests find themselves under a vaulted bamboo ceiling with red hand-carved beams resembling a Polynesian tribal meeting house. This rich, sensory experience, along with the interaction between playful Tiki characters and guests, gives customers a sense that their purchases are a piece of exotic Polynesian culture.
Photo 3: VMSD2006-G_Disney_BouTiki3.tif
75 words:
An 8-foot-tall, fashion-frenzied Tiki greets guests as they shop the new Tommy Bahama and Quiksilver apparel lines. A big challenge with this design was combining traditional Polynesian culture with modern retail. CG married the two by elevating the store’s design to serve as a backdrop for new fashion-forward merchandise. The space now engages guests in an irresistible interaction between the merchandise and a group of mischievous Tiki characters, creating one-of-a-kind “merchantainment” that is pure Disney.
Photo 4: VMSD2006-G_Disney_BouTiki4.tif
20 words:
Guests are engaged by 8 ft. tall Tiki characters, hand-carved in Bali, featuring mischievous facial expressions and vibrant color details.
Photo 5: VMSD2006-G_Disney_BouTiki5.tif
17 words:
Bamboo lattice work and hand-carved wooden light torches create the feeling of being inside a Tiki hut.
Photo 6: VMSD2006-G_Disney_BouTiki6.tif
16 words
Window cash wrap consisting of hand-carved movable wooden jewelry case vitrines, features accessory and impulse merchandise.
Photo 7: (Close up of photo 6: VMSD2006-G_Disney_BouTiki6.tif)
17 words:
The window is dressed with colorful hand-printed fabrics where playful Tiki characters interact behind the cash wrap.
Photo 8: VMSD2006-G_Disney_BouTiki7.tif
21 words:
Custom flickering luminaries appear to be lit by fire torches on fitting room walls; theatrical lighting intensifies the exotic ambience.
Solution.
Disney Polynesian Bou-Tiki
166 words:
Chute Gerdeman focused on featuring authentic, Polynesian-inspired, details and artifacts to create a cohesive look-and-feel throughout the retail space and the hotel. This continuity helps to clearly translate the product and resort theme to the guest, generating a connection between the merchandise and the memories they represent. By complimenting the resort’s tradition of South Seas escapism, the Bou-Tiki now serves as a place for guests to indulge in Polynesian-inspired merchandise.
The new design has increased sale and conversion rates while also surrounding the upscale apparel with appealing Polynesian inspired fixtures, genuine-looking hand-painted bamboo and grass cloth textures, hand-woven materials, hand-carved wooden totems, and Tiki characters. Used in combination with the underlying Tiki story, the Polynesian design communicates authenticity, fun, and entertainment.
With high customer and client satisfaction rates, Bou-Tiki continues to meet sales projections and entertain guests while they shop. Customers have reported that the in-store experience is fun, enjoyable, and best of all, an experience they want to have again.
Disney Bou-Tiki
Case study
12-12-05
An Island Boutique Overruns Resort Gift Shop.
Bou-Tiki at Walt Disney World Brand Reinvention
Cover Photo:
DIS-POLY_TotemSign.tif
A Polynesian Boutique with Disney Flair.
Bout-Tiki at Walt Disney World
Intro Photos:
Dis-BoutTiki_mannequin.tif
Dis-BoutTiki_GoofyMoai.tif
When Disney began its remodeling effort at the Disney Polynesian Village Resort in Orlando, their first priority was to redesign the hotel’s main lobby gift shop. They asked Chute Gerdeman to rid it of its disjointed 1960’s-inspired décor and remodel it with a design that is deeply rooted in the Polynesian culture—merging traditional Polynesia with modern retail.
The Chute Gerdeman and Disney pairing proved to be a success right from the start. The result is “Bou-Tiki,” a perfect blend of practical fantasy. This enchanted retail attraction delights guests with a fascinating and thrilling imaginary world and serves as a backdrop to an upscale merchandise assortment.
With the goal of converting guests into buyers, Chute Gerdeman created a space that engages the customer in both the environment and its offerings. As a result, merchandise sales and conversion rates have increased.
Photo 1:
DIS-POLY_Storefront.tif
Photo 1 text:
Store Entrance
As legend has it, on a full moon’s eve, the earth beneath the old “Boutique” gift shop at the Disney Polynesian Village Resort began to rumble and a group of mythical Tiki statues were stirred from their eternal slumber.
Soon after, the mischievous tribe of Tikis began meddling with the store; fashioning everything from the store fixtures to the merchandise to their liking. Even the original storefront “Boutique” sign was hastily replaced with one reading “Bou-Tiki.”
Photo 2:
DIS-POLY_MainEntry.tif
Photo 2 text:
Main Entry
At the Bou-Tiki, the quality of merchandise and the customer’s in-store experience is amplified by a design that utilizes authentic Polynesian colors, textures and details. Once inside, guests find themselves under a vaulted bamboo ceiling with red hand-carved beams resembling a Polynesian tribal meeting house. This rich, sensory environment, along with the interaction between playful Tiki characters and guests, creates an exotic Polynesian- inspired space.
Photo 3:
DIS-POLY_MidEntry.tif
Photo 3 text:
Side Entry
An 8-foot-tall, fashion-frenzied Tiki greets guests as they shop the new Tommy Bahama and Quiksilver apparel lines. By utilizing elements of traditional Polynesian culture, Chute Gerdeman elevated the store’s design to serve as a backdrop for this new fashion-forward merchandise. The space now engages guests in an irresistible interaction between the merchandise and a group of mischievous Tiki characters, creating one-of-a-kind “merchantainment” that is pure Disney.
Photos 4:
DIS_POLY_ShirtTiki.tif
Photo 4 text:
Sneaky Tiki
Eight-foot-tall tall tiki characters, hand-carved in Bali, engage guests with their mischievous facial expressions and vibrant color details.
Photos 5:
DIS_POLY_SideEntry.tif
Photo 5 text:
Tiki and Lamps
Bamboo lattice work and hand-carved wooden light torches replicate the feeling of an authentic Tiki hut.
Photo 6:
DIS-POLY_Cashwrap-1.tif
Photo 6 text:
Primary Cashwrap
A window cash wrap consisting of hand-carved movable wooden jewelry case vitrines features accessories and impulse merchandise.
Photo 7:
DIS-POLY_Cashwrap Detail.tif
Photo 7 text:
Hide-and-Seeky Tikis
The window is dressed with colorful hand-printed fabrics and highlights playful Tiki characters interacting behind the cash wrap.
Photo 8:
DIS-POLY_BackHutch.tif
Photo 8 text:
Hutch and Fitting Rooms
Custom flickering luminaries appear to be lit by fire torches on fitting room walls; theatrical lighting intensifies the exotic ambience.
Photo 9:
DIS-POLY_Cashwrap-2.tif
Photo 9 text:
Solution.
Chute Gerdeman focused on featuring authentic, Polynesian-inspired, details and artifacts to create a cohesive look-and-feel throughout the retail space. This continuity ties back to the resort theme, generating a connection between the merchandise and the memories they represent. By complimenting the resort’s tradition of South Seas escapism, the Bou-Tiki now serves as a place for guests to indulge in Polynesian-inspired merchandise.
The new design has increased sale and conversion rates by surrounding the upscale apparel with appealing Polynesian-inspired fixtures, hand-painted bamboo and grass cloth textures, hand-woven materials, hand-carved wooden totems, and playful Tiki characters. Used in combination with the underlying Tiki story, the design communicates authenticity and entertainment.
Bou-Tiki continues to meet sales projections while entertaining guests as they shop. Customers have reported that the in-store experience is fun, enjoyable, and best of all, an experience they want to have again.
Disney Bou-Tiki
Casestudy Intro Page DRAFT
Come in for the retail – leave entertained.
Disney World is a place where the imagination can explore inconceivable places and where the wildest of fantasies are transformed into tangible memories for guests who visit. Every square foot of Walt Disney World, from a hotel lobby to the gift shop must ooze enchantment and breathe creativity in order to keep the burning fascination of imaginary worlds alive in its guests.
When Disney came to Chute Gerdeman during its remodeling effort of the popular, Disney Polynesian Resort, they were seeking a design fitting of Disney that was deeply rooted in the Polynesian culture to serve as a backdrop to the upscale assortment of merchandise and have a fluid connection between its gift shop and the neighboring hotel shops.
The charm and allure of this design was brought to life by a group of mischievous Tiki characters who took over the gift shop and took the liberty of meddling around with everything in it! Through Tiki character development and the Polynesian culture, Chute Gerdeman created a themed design in a space that showcases one-of-a-kind Disney “merchantainment,” with emphasis on the fashion-forward merchandise and on engaging the guest in a fun, fantastical experience that is pure Disney.
Walt Disney World will forever be a hallmark of childhood and a memory taken home with you forever. It’s a place that kids fantasize about visiting and that many parents see as one of those experiences their child can’t miss out on. At the Disney Polynesian Village Resort, a high guest return rate is their strong suit, however,
Disney Bou-Tiki Case Study:
Intro:
What’s the project:
What’s the big idea of the project?
Tikis were awakened from their sleep and were taking over the store, setting up shop their way and in the midst of their redecorating were frozen in time once again. Big idea was to create a themed design that would sell stuff to the people staying at the hotel by engaging and entertaining them thru authentic Polynesian design and the tiki theme.
What were the market conditions?
Why did they come to us:
How did we solve their problem:
End:
ROI: How did our problem solving affect their business/overall vision?
Describe 3 major design challenges:
Describe 3 major design solutions:
Insights:
Consumer Response:
Client Response:
Case study Final
Disney Polynesian Bou-Tiki
An island boutique overruns resort gift shop.
Disney Polynesian Bou-Tiki
160 words:
When Disney began its remodeling effort at the Disney Polynesian Village Resort in Orlando, their first priority was to redesign the hotel’s main lobby gift shop. They asked Chute Gerdeman to rid it of its disjointed 1960’s-inspired décor and remodel it with a design that is deeply rooted in the Polynesian culture merging traditional Polynesia with modern retail.
The Chute Gerdeman, (CG) and Disney pairing of creative minds proved to be a success right from the start. The result is a “Bou-Tiki,” the perfect blend of practical fantasy that is expressed in an enchanted retail attraction that delights guests with a fascinating and thrilling imaginary world while serving as a backdrop to an upscale merchandise assortment.
Chute Gerdeman’s goal was to convert guests into buyers. CG created a store design that stimulates guests while they’re shopping, motivating them to buy Polynesian-inspired merchandise. By engaging the customer in both the environment and its offerings, merchandise sales and conversion rates have increased.
Photo 1: VMSD2006-G_Disney_BouTiki1.tif
78 words:
As legend has it, on a full moon’s eve, the earth beneath the old “Boutique” gift shop at the Disney Polynesian Village Resort began to rumble and a group of mythical Tiki statues were stirred from their eternal slumber. Maddened by the disruption, the mischievous tribe of Tiki’s took the liberty of meddling with the store; fashioning everything to their liking from the store fixtures, to the merchandise, even the storefront “Boutique” sign was hastily replaced with “Bou-Tiki”!
Photo 2: VMSD2006-G_Disney_BouTiki2.tif
73 words:
At the Bou-Tiki, the quality of merchandise and the customer’s in-store experience is amplified by a design that utilizes authentic Polynesian colors, textures and details. Once inside, guests find themselves under a vaulted bamboo ceiling with red hand-carved beams resembling a Polynesian tribal meeting house. This rich, sensory experience, along with the interaction between playful Tiki characters and guests, gives customers a sense that their purchases are a piece of exotic Polynesian culture.
Photo 3: VMSD2006-G_Disney_BouTiki3.tif
75 words:
An 8-foot-tall, fashion-frenzied Tiki greets guests as they shop the new Tommy Bahama and Quiksilver apparel lines. A big challenge with this design was combining traditional Polynesian culture with modern retail. CG married the two by elevating the store’s design to serve as a backdrop for new fashion-forward merchandise. The space now engages guests in an irresistible interaction between the merchandise and a group of mischievous Tiki characters, creating one-of-a-kind “merchantainment” that is pure Disney.
Photo 4: VMSD2006-G_Disney_BouTiki4.tif
20 words:
Guests are engaged by 8 ft. tall Tiki characters, hand-carved in Bali, featuring mischievous facial expressions and vibrant color details.
Photo 5: VMSD2006-G_Disney_BouTiki5.tif
17 words:
Bamboo lattice work and hand-carved wooden light torches create the feeling of being inside a Tiki hut.
Photo 6: VMSD2006-G_Disney_BouTiki6.tif
16 words
Window cash wrap consisting of hand-carved movable wooden jewelry case vitrines, features accessory and impulse merchandise.
Photo 7: (Close up of photo 6: VMSD2006-G_Disney_BouTiki6.tif)
17 words:
The window is dressed with colorful hand-printed fabrics where playful Tiki characters interact behind the cash wrap.
Photo 8: VMSD2006-G_Disney_BouTiki7.tif
21 words:
Custom flickering luminaries appear to be lit by fire torches on fitting room walls; theatrical lighting intensifies the exotic ambience.
Solution.
Disney Polynesian Bou-Tiki
166 words:
Chute Gerdeman focused on featuring authentic, Polynesian-inspired, details and artifacts to create a cohesive look-and-feel throughout the retail space and the hotel. This continuity helps to clearly translate the product and resort theme to the guest, generating a connection between the merchandise and the memories they represent. By complimenting the resort’s tradition of South Seas escapism, the Bou-Tiki now serves as a place for guests to indulge in Polynesian-inspired merchandise.
The new design has increased sale and conversion rates while also surrounding the upscale apparel with appealing Polynesian inspired fixtures, genuine-looking hand-painted bamboo and grass cloth textures, hand-woven materials, hand-carved wooden totems, and Tiki characters. Used in combination with the underlying Tiki story, the Polynesian design communicates authenticity, fun, and entertainment.
With high customer and client satisfaction rates, Bou-Tiki continues to meet sales projections and entertain guests while they shop. Customers have reported that the in-store experience is fun, enjoyable, and best of all, an experience they want to have again.
Disney Bou-Tiki
1-Pager
Bou-Tiki at the Polynesian Resort at Walt Disney World.
Island boutique overruns
Resort gift shop.
22 words:
24 words;
12 words:
16 words:
A proven R.O.I.
With high customer and client satisfaction rates, the new design has increased sale and conversion rates while also surrounding the upscale apparel with appealing Polynesian inspired details.
Photo 1: VMSD2006-G_Disney_BouTiki1.tif
13 words:
Exterior view with attention-getting authentic hand-carved “Bou-Tiki” fascia and intricately painted “Bou-Tiki” sign.
Photo 2: VMSD2006-G_Disney_BouTiki2.tif
12 words:
Quality of merchandise and in-store experience is amplified by authentic Polynesian details.
Photo 3: VMSD2006-G_Disney_BouTiki3.tif
11 words:
Guests engage in an interaction between merchandise and mischievous Tiki characters.
Disney Bou-Tiki
Case study
12-12-05
An Island Boutique Overruns Resort Gift Shop.
Bou-Tiki at Walt Disney World Brand Reinvention
Cover Photo:
DIS-POLY_TotemSign.tif
A Polynesian Boutique with Disney Flair.
Bout-Tiki at Walt Disney World
Intro Photos:
Dis-BoutTiki_mannequin.tif
Dis-BoutTiki_GoofyMoai.tif
When Disney began its remodeling effort at the Disney Polynesian Village Resort in Orlando, their first priority was to redesign the hotel’s main lobby gift shop. They asked Chute Gerdeman to rid it of its disjointed 1960’s-inspired décor and remodel it with a design that is deeply rooted in the Polynesian culture—merging traditional Polynesia with modern retail.
The Chute Gerdeman and Disney pairing proved to be a success right from the start. The result is “Bou-Tiki,” a perfect blend of practical fantasy. This enchanted retail attraction delights guests with a fascinating and thrilling imaginary world and serves as a backdrop to an upscale merchandise assortment.
With the goal of converting guests into buyers, Chute Gerdeman created a space that engages the customer in both the environment and its offerings. As a result, merchandise sales and conversion rates have increased.
Photo 1:
DIS-POLY_Storefront.tif
Photo 1 text:
Store Entrance
As legend has it, on a full moon’s eve, the earth beneath the old “Boutique” gift shop at the Disney Polynesian Village Resort began to rumble and a group of mythical Tiki statues were stirred from their eternal slumber.
Soon after, the mischievous tribe of Tikis began meddling with the store; fashioning everything from the store fixtures to the merchandise to their liking. Even the original storefront “Boutique” sign was hastily replaced with one reading “Bou-Tiki.”
Photo 2:
DIS-POLY_MainEntry.tif
Photo 2 text:
Main Entry
At the Bou-Tiki, the quality of merchandise and the customer’s in-store experience is amplified by a design that utilizes authentic Polynesian colors, textures and details. Once inside, guests find themselves under a vaulted bamboo ceiling with red hand-carved beams resembling a Polynesian tribal meeting house. This rich, sensory environment, along with the interaction between playful Tiki characters and guests, creates an exotic Polynesian- inspired space.
Photo 3:
DIS-POLY_MidEntry.tif
Photo 3 text:
Side Entry
An 8-foot-tall, fashion-frenzied Tiki greets guests as they shop the new Tommy Bahama and Quiksilver apparel lines. By utilizing elements of traditional Polynesian culture, Chute Gerdeman elevated the store’s design to serve as a backdrop for this new fashion-forward merchandise. The space now engages guests in an irresistible interaction between the merchandise and a group of mischievous Tiki characters, creating one-of-a-kind “merchantainment” that is pure Disney.
Photos 4:
DIS_POLY_ShirtTiki.tif
Photo 4 text:
Sneaky Tiki
Eight-foot-tall tall tiki characters, hand-carved in Bali, engage guests with their mischievous facial expressions and vibrant color details.
Photos 5:
DIS_POLY_SideEntry.tif
Photo 5 text:
Tiki and Lamps
Bamboo lattice work and hand-carved wooden light torches replicate the feeling of an authentic Tiki hut.
Photo 6:
DIS-POLY_Cashwrap-1.tif
Photo 6 text:
Primary Cashwrap
A window cash wrap consisting of hand-carved movable wooden jewelry case vitrines features accessories and impulse merchandise.
Photo 7:
DIS-POLY_Cashwrap Detail.tif
Photo 7 text:
Hide-and-Seeky Tikis
The window is dressed with colorful hand-printed fabrics and highlights playful Tiki characters interacting behind the cash wrap.
Photo 8:
DIS-POLY_BackHutch.tif
Photo 8 text:
Hutch and Fitting Rooms
Custom flickering luminaries appear to be lit by fire torches on fitting room walls; theatrical lighting intensifies the exotic ambience.
Photo 9:
DIS-POLY_Cashwrap-2.tif
Photo 9 text:
Solution.
Chute Gerdeman focused on featuring authentic, Polynesian-inspired, details and artifacts to create a cohesive look-and-feel throughout the retail space. This continuity ties back to the resort theme, generating a connection between the merchandise and the memories they represent. By complimenting the resort’s tradition of South Seas escapism, the Bou-Tiki now serves as a place for guests to indulge in Polynesian-inspired merchandise.
The new design has increased sale and conversion rates by surrounding the upscale apparel with appealing Polynesian-inspired fixtures, hand-painted bamboo and grass cloth textures, hand-woven materials, hand-carved wooden totems, and playful Tiki characters. Used in combination with the underlying Tiki story, the design communicates authenticity and entertainment.
Bou-Tiki continues to meet sales projections while entertaining guests as they shop. Customers have reported that the in-store experience is fun, enjoyable, and best of all, an experience they want to have again.